Oscar Mayer's Dating App Plays Matchmaker to Bacon Lovers

'Sizzl' Aims to Help People Find 'Bacon Soulmates'

Published On
Sep 17, 2015

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Need some more bacon in your love life? Oscar Mayer has an app for that called "Sizzl" that the brand is touting as a "first-ever, totally real" dating app for bacon lovers.

The app is available for free on iTunes and is meant to "help Americans find their bacon soulmates," according to the Kraft Heinz-owned brand.

"Sizzl allows people to specify their bacon preferences in a customizable profile, upload photos and start checking out profiles of local fellow bacon lovers, with the ability to message and meet up with other Sizzl users based on a mutual-matching system," according to a statement, which says the app gives "new meaning to the term bacon-wrapped dates."

The app will be supported with paid digital ads. But like previous Oscar Mayer stunts -- including touting bacon as luxurious Father's Day gifts and a smartphone alarm that wakes you with the smells of bacon -- Sizzl seems aimed at winning the brand plenty of earned media.

The agencies on the campaign are 360i for digital, Olsonfor PR and Starcom for paid media.

Credits

Date
Sep 17, 2015
Brand:
Oscar Mayer
Client:
Oscar Mayer
Agency:
360i
Senior Director Integrated Marketing and Advertising:
Tom Bick
Senior Creative Director:
Eric Dahmer
Senior Brand Manager:
Sarah Jones
Brand Manager:
Crystal Vant Hof
Chief Creative Officer:
Pierre Lipton
Group Creative Director:
Dave Yankelewitz
Group Creative Director:
Aaron Mosher
Associate Creative Director:
Heather English
Copywriter:
Shloimy Notik
Art Director:
Chad O'Connell
Group Director, Content Production:
Phil Pessaro
Senior Content Producer:
Lucy Scott
Account Director:
Meredith Smyth
Senior Account Manager:
Ashley Ackerman
Designer:
Peter Chang
Designer:
Yossi Belkin
Senior Integrated Producer:
Jamie-Leigh Florence
Associate Integrated Producer:
Anissa Richmond
Senior Strategist:
Leslie Turley
Production Company:
Park Pictures
Director:
Terri Timely
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Dinah Rodriguez
Supervising Producer:
Christopher Grove
Line Producer:
David Lambert
Director, Photography:
James Whitaker
Production Designer:
Jona Tochet
Key Costumer:
Heather Montagna
App Development:
Fuzz Productions
Post Production Company:
Whitehouse Post
Producer:
Marcia Wigley
Editor:
Caleb Hepler
Visual Effects Company:
Carbon VFX
Producer:
Briana Brackett
Flame Artist:
Matt Reilly
Flame Artist:
Kieran Walsh
Sound Effects Artist:
Max Benjamin
Music:
The Lodge
Producer:
Colin Thibadeau
Mixer:
Jeff Hinton

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Project Type