Advertising doubles as home construction kit in Thailand
Home Pro and BBDO Bangkok recycle ad boards to make self-constructed homes look better.
Mar 10, 2013
In Thailand, building and construction supplier Home Pro thought up a way to let its advertising signboards double as materials for people to build their homes with. With many Thai people constructing their own shelters out of such boards, Home Pro decorated the backs of the signboards with patterns, so they could be used as walls. BBDO Bangkok developed the campaign.