The Alcohol Ad that All Alcohol Ads Should Aspire to is #6 in Our Best of Film

Tullamore Dew's Beautiful Story, Expertly Told Leaves Other Liquor in the Dust

Published On
Nov 14, 2013

Editor's Pick

Of late, it seems the world of alcohol advertising has been saturated with images of attractive Millennials, either having a rollicking good time or in search of a deeper cause. But this short film running in Europe for Tullamore Dew Irish Whiskey, created out of New York boutique Opperman Weiss and directed by RSA's Laurence Dunmore leaves the others in the dust with a simple approach: a beautiful story, expertly told.

The film opens with a crew of young, suited gents meandering through verdant hills to a rainy church graveyard. As they stroll together, shoulder to shoulder,maneuvering their way past headstones, they reflect on good times past and break out the Tullamore to toast one of their mates, who we presume has transitioned to a world beyond -- which, he has, but not in the way we're expecting.


Nov 14, 2013
Brand :
Tullamore Dew
Client :
Tullamore Dew
Agency :
Opperman Weiss-New York
Global Brand Director :
Shane Hoyne
Writer :
Paul Opperman
Art Director :
Jeff Weiss
Executive Producer :
Mark Johnston
Production Company :
RSA Films
Director :
Laurence Dunmore
Executive Producer :
Marjie Abrahams
Executive Producer :
Philip Fox-Mills
President :
Jules Daly
Line Producer :
Michele Abbott
Director, Photography :
Alex Melman
Music :
Executive Producer :
David Leinheardt
Editor :
Andre Betz
Editorial Company :
Bug Editorial
Executive Producer :
Caitlin Grady
Color :
Nice Shoes
Colorist :
Lez Rudge
Producer :
Melissa Dupre
Mix :
Heard City
Mixer :
Philip Loeb
Managing Director :
Gloria Pitagorsky
Creative Director/Arranger :
Jack Livesey
Vocal Arranger :
Eamon O'Leary

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