This charming spot from Paris agency Rosapark subverts the clichÃ©s about European train travel; there's no gazing out the window at the countryside or stealing furtive glances at the handsome stranger across the aisle. Low-cost French service Ouigo offers up a trippy animation in which high-speed train travel becomes a game of pinball.
Ouigo, run by French state-owned rail network SNCF, offers tickets to 19 cities for as low as 10 euros per adult (about $10.65) or five euros per child. The animation shows 10 euros getting slipped into the coin slot of a pinball machine, where a minature train gets pinged into action and goes bopping. The brand's values are about "conviviality, cheer, and dynamism," as Rosapark says, and French cities are represented in fun ways on the pinball machine. When the train passes through Paris, the pinball passes under a line of mechanical Moulin Rouge dancers kicking up their legs. The catchy soundtrack is "This Head I Hold," by indie band Electric Guest. There's also a pinball game for mobile and desktop, with tickets as prizes.
Havas-owned Rosapark won the account in November for Ouigo, pronounced like "We Go"; TBWA Paris previously did work for Ouigo, and it continues to work on the main SNCF train brand.