Jack Daniel's Celebrates the Real People of Lynchburg in 150th Anniversary Spots
Campaign Singles Out Hometown's Modern Day Inhabitants
Editor's Pick
Jack Daniel's hometown of Lynchburg, Tennessee has always featured strongly in the brand's advertising, but often with a somewhat nostalgic touch. But in a new set of spots celebrating its 150th anniversary year, the brand honors the town's modern-day, real-life inhabitants.
The anthem spot, by Arnold Worldwide, sees a bunch of people congregating on a hillside, as the voiceover explains who they are -- the people of Lynchburg. Some are then singled out for special mention -- veterans, people born there, fifth-generation Lynchburgers, even one woman named "Hiawatha Kitty McGee." We also get to see the descendants of Jack Daniel, a woman from Taiwan and a German dog. The spots ends with the worlds: "If you can't get here, just look for one of our postcards. We send them all over, they look like this," as we see a bottle of Jack Daniel's.
Credits
- Date
- Sep 27, 2016
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- Arnold Worldwide
- Global Chief Creative Officer :
- Jim Elliott
- Managing Partner/Executive Creative Director :
- Wade Devers
- Art Director :
- Chris Valencius
- Copywriter :
- Jonathan Graham
- Copywriter :
- Greg Farley
- Broadcast Producer :
- William Near
- Broadcast Producer :
- Alissa Feldbau
- Managing Director :
- Paul Nelson
- Senior Marketing Manager :
- Mallory Brannan
- Brand Strategy :
- Vaughn Allen
- Senior Brand Strategist :
- Ellis Reavy
- Business Affairs Director :
- Anne Joynt
- Executive Vice President :
- Mark McCallum
- Vice President, Global Brand Director, Jack Daniel's :
- Philip Epps
- President, Jack Daniel's :
- Mark McCallum
- Production Company :
- Radical Media
- Director :
- Steve Miller
- Executive Producer :
- Gregg Carlesimo
- Producer :
- Laura Heflin
- Head of Production :
- Frank Dituri
- Visual Effects/Editorial Company :
- Lost Planet
- Visual Effects/Editorial Company :
- Black Hole
- Editor :
- Hank Corwin
- Editor :
- Charlie Johnston
- Executive Producer :
- Krystn Wagenberg
- Producer :
- Casey Cayko
- Sound Director :
- Sound Lounge
- Sound Engineer :
- Tom Jucarone
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