The Ad Council and Austin-based agency GSD&M have been quick to respond to the floods that have devastated Louisiana -- reportedly the country's worst natural disaster since Hurricane Sandy in 2012.

The organization and agency have created this simple but compelling black-and-white film. It depicts scenes from the flood-ravaged areas, as well as victims and those participating in the recovery efforts, supported by a voice-over from actor Matthew McConaughey and music from Austin band Wiretree.

The film, titled "Our Turn," directs viewers the OurTurnToHelp.org, where they can provide short or long-term donations to help those affected by the floods.

According to the Ad Council, the floods have affected approximately 60,000 Louisiana homes, and more than 106,000 residents have registered for help with the Federal Emergency Management Agency.

"My daughter, Courtney, GSD&M and I have a special place in our hearts for the people of Louisiana," said Agency Founder Roy Spence in a statement. "We have dear friends and colleagues in Baton Rouge and surrounding areas, so when we talked with our friends and began to understand the magnitude of the damage, we had to help."

"It has been heartbreaking to watch the news and hear the stories of the thousands of people in Louisiana whose homes, neighborhoods and lives have been devastated by the floods," added Ad Council CEO/President Lisa Sherman. "But in moments of tragedy, it's always inspiring to see how many people come forward to help. Everyone can do something and this new spot poignantly shows how, whether near or far, it is our turn to help."