Heineken Light : Out of Frame

Published On
Jul 17, 2014

Editor's Pick

Actor and all-round funnyman Neil Patrick Harris can't get his drink on and makes a huge deal about it in this new campaign for Heineken Light, created out of Wieden + Kennedy, New York.

The brand was dubbed "best tasting low calorie lager" at the 2013 World Beer Championships, but unfortunately, Mr. Harris can't partake in its deliciousness because American alcohol regulations forbid spokespeople from drinking on camera.

Throughout the ad, Mr. Harris stands on his mark as instructed, slim new Heineken Light in hand, attempting to thwart the rules, only to be foiled by the director. So no beer for you, NPH. Unless he goes out of frame, which he does in this 15-second clip from the campaign.

Credits

Date
Jul 17, 2014
Brand :
Heineken Light
Client :
Heineken Light
Executive Creative Director :
Susan Hoffman
Executive Creative Director :
David Kolbusz
Creative Director :
Eric Steele
Creative Director :
Erik Norin
Copywriter :
Nathaniel Lawlor
Copywriter :
Maddison Bradley
Copywriter :
Danny Gonzalez
Copywriter :
Mike Vitiello
Art Director :
Croix Gagnon
Art Director :
Jon Robbins
Art Director :
Zack Menna
Art Director :
David Suarez
Art Director :
Cory Everett
Head of Integrated Production :
Nick Setounski
Producer :
Orlee Tatarka
Producer :
Jen Vladimirsky
Producer Assistant :
Kristen Johnson
Strategist :
Kelly Lynn Wright
Business Affairs :
Amber Lavender
Project Manager :
Sunjoo Ryou
Production Company :
Arts & Sciences
Director :
Tom Scharpling
Director :
Matt Aselton
Executive Producer :
Mal Ward
Executive Producer :
Marc Marrie
Line Producer :
Alex Waite
Director, Photography :
Peter Donahue
Editorial Company :
Arcade Edit
Assistant Editor :
James Bird
Post Executive Producer :
Sila Soyer
Producer :
Fanny Cruz
Visual Effects Company :
Arcade Edit
Visual Effects/Lead Flame Artist :
John Starace
Telecine Company :
Company 3
Colorist :
Tim Masick
Mix Company :
Heard City
Mixer :
Evan Mangiamele
Song :
STYE337_29_Time_For_Swinging
Music Company :
Beyond Music
Editor :
Geoff Hounsell

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Project Type