Panasonic : Out of the TV Into the City
3D action comes to the real world.
Published On
Nov 02, 2010
Editor's Pick
As part of its launch for Panasonic Viera 3D TVs, McCann-Erickson brought 3D to real life in this interactive outdoor campaign, Out of the TV Into the City. The agency "pulled" iconic entertainment characters from a giant TV and sent them into the streets. The campaign released clues about the characters' whereabouts over SMS, radio and Facebook, and players were challenged to shoot them on their phones and upload the pics to a dedicated site.
Credits
- Date
- Nov 03, 2010
- Brand :
- Panasonic
- Client :
- Panasonic
- Agency :
- McCann Erickson-Singapore
- Executive Creative Director :
- Farrokh Madon
- Writer :
- Stephen Kyriakou
- Art Director :
- Chow Kok Keong
- Designer :
- Jenne Hew
- Agency Producer :
- Charmaine Wong
- Print Production :
- Jacqueline Wong
- Account Management :
- Angelique Tan
- Account Management :
- Bonnie Chia
- Account Management :
- Robin Peters
- Account Management :
- Raymond Tjandra
- Client :
- Daniel Tan
- Client :
- Clarice Tan
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Project Type
