ESPN Reminds You Live Sports Trumps Instagramming Your Food

Latest Ads Highlight How Other Media Can Wait

Published On
May 10, 2016

Editor's Pick

ESPN's latest ads serve as a reminder that, while modern media technology can be amazing, nothing beats live sports on TV.

One new spot features a guy who's artfully photographing his sandwich for social media. Until he realizes that every single other person out there is sharing their food pics -- unlike Scott Van Pelt's real-time sharing on ESPN's SportsCenter@Night, which is live.

Another ad sees a woman flicking through the movie queue on her TV and musing on what the algorithm has recommended her. However, it doesn't know her team is about to play an important game; so, the movies can wait.

Both spots were directed by David Shafei at World War Seven, for agency 72andSunny New York.


May 10, 2016
Brand :
Client :
Agency :
72andSunny-New York
Senior Vice President, Marketing Solutions :
Sean Hanrahan
Vice President, Marketing Investment and Performance :
Mary Sheehan
Senior Director, Creative Works and International Marketing :
Alex Green
Marketing Manager :
Peter Mulally
Marketing Coordinator :
John Lobo
Executive Creative Officer :
Guillermo Vega
Director/Creative Director :
Lora Schulson
Director, Production :
Lora Schulson
Managing Director :
James Townsend
Director, Strategy :
Tim Jones
Creative Director :
Eric Steele
Designer :
Jeffrey Rozman
Writer :
Jesse Stanton
Director, Strategy :
Marshall Ball
Brand Director :
Shannon Coletti
Brand Manager :
Lauren Cole
Senior Producer :
Kyle Wright
Business Affairs Director :
Quentin Perry
Film Production Company :
World War Seven
Executive Producer :
Josh Ferrazzano
Director :
David Shafei
Director, Photography :
Jody Lee Lipes
Line Producer :
Bo Clancey
Editorial Company :
Cosmo Street
Executive Producer :
Maura Woodward
Producer :
Anne Lai
Editor :
Tom Scherma
Editor :
Dave Otte
Assistant Editor :
Jon Allen
Sound Design Company :
Q Department
Executive Producer :
Zack Rice
Producer :
Guin Frehling
Sound Designer :
JB Saint-Pol
Visual Effects and Finish :
Method Studios
Visual Effects Executive Producer :
Stuart Robinson
Visual Effects Producer :
Adrienne Mitchell
Visual Effects/Lead Flame Artist :
Chris Hunt
Visual Effects and Animation :
John Likens
Color :
Company 3
Color Executive Producer :
Rochelle Brown
Color Artist :
Tim Masick

Need a credit fix? Contact the Creativity Editors

Project Type