ESPN Reminds You Live Sports Trumps Instagramming Your Food
Latest Ads Highlight How Other Media Can Wait
By
Alexandra Jardine
Published On
May 10, 2016
Editor's Pick
ESPN's latest ads serve as a reminder that, while modern media technology can be amazing, nothing beats live sports on TV.
One new spot features a guy who's artfully photographing his sandwich for social media. Until he realizes that every single other person out there is sharing their food pics -- unlike Scott Van Pelt's real-time sharing on ESPN's [email protected], which is live.
Another ad sees a woman flicking through the movie queue on her TV and musing on what the algorithm has recommended her. However, it doesn't know her team is about to play an important game; so, the movies can wait.
Both spots were directed by David Shafei at World War Seven, for agency 72andSunny New York.
Credits
- Date
- May 10, 2016
- Brand:
- ESPN
- Client:
- ESPN
- Agency:
- 72andSunny-New York
- Senior Vice President, Marketing Solutions:
- Sean Hanrahan
- Vice President, Marketing Investment and Performance:
- Mary Sheehan
- Senior Director, Creative Works and International Marketing:
- Alex Green
- Marketing Manager:
- Peter Mulally
- Marketing Coordinator:
- John Lobo
- Executive Creative Officer:
- Guillermo Vega
- Director/Creative Director:
- Lora Schulson
- Director, Production:
- Lora Schulson
- Managing Director:
- James Townsend
- Director, Strategy:
- Tim Jones
- Creative Director:
- Eric Steele
- Designer:
- Jeffrey Rozman
- Writer:
- Jesse Stanton
- Director, Strategy:
- Marshall Ball
- Brand Director:
- Shannon Coletti
- Brand Manager:
- Lauren Cole
- Senior Producer:
- Kyle Wright
- Business Affairs Director:
- Quentin Perry
- Film Production Company:
- World War Seven
- Executive Producer:
- Josh Ferrazzano
- Director:
- David Shafei
- Director, Photography:
- Jody Lee Lipes
- Line Producer:
- Bo Clancey
- Editorial Company:
- Cosmo Street
- Executive Producer:
- Maura Woodward
- Producer:
- Anne Lai
- Editor:
- Tom Scherma
- Editor:
- Dave Otte
- Assistant Editor:
- Jon Allen
- Sound Design Company:
- Q Department
- Executive Producer:
- Zack Rice
- Producer:
- Guin Frehling
- Sound Designer:
- JB Saint-Pol
- Visual Effects and Finish:
- Method Studios
- Visual Effects Executive Producer:
- Stuart Robinson
- Visual Effects Producer:
- Adrienne Mitchell
- Visual Effects/Lead Flame Artist:
- Chris Hunt
- Visual Effects and Animation:
- John Likens
- Color:
- Company 3
- Color Executive Producer:
- Rochelle Brown
- Color Artist:
- Tim Masick
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
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