ESPN Reminds You Live Sports Trumps Instagramming Your Food

Latest Ads Highlight How Other Media Can Wait

Alexandra Jardine

Published On

May 10, 2016

Editor's Pick

ESPN's latest ads serve as a reminder that, while modern media technology can be amazing, nothing beats live sports on TV.

One new spot features a guy who's artfully photographing his sandwich for social media. Until he realizes that every single other person out there is sharing their food pics -- unlike Scott Van Pelt's real-time sharing on ESPN's [email protected], which is live.

Another ad sees a woman flicking through the movie queue on her TV and musing on what the algorithm has recommended her. However, it doesn't know her team is about to play an important game; so, the movies can wait.

Both spots were directed by David Shafei at World War Seven, for agency 72andSunny New York.

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Credits

Date: May 10, 2016

Brand :: ESPN

Client :: ESPN

Agency :: 72andSunny-New York

Senior Vice President, Marketing Solutions :: Sean Hanrahan

Vice President, Marketing Investment and Performance :: Mary Sheehan

Senior Director, Creative Works and International Marketing :: Alex Green

Marketing Manager :: Peter Mulally

Marketing Coordinator :: John Lobo

Executive Creative Officer :: Guillermo Vega

Director/Creative Director :: Lora Schulson

Director, Production :: Lora Schulson

Managing Director :: James Townsend

Director, Strategy :: Tim Jones

Creative Director :: Eric Steele

Designer :: Jeffrey Rozman

Writer :: Jesse Stanton

Director, Strategy :: Marshall Ball

Brand Director :: Shannon Coletti

Brand Manager :: Lauren Cole

Senior Producer :: Kyle Wright

Business Affairs Director :: Quentin Perry

Film Production Company :: World War Seven

Executive Producer :: Josh Ferrazzano

Director :: David Shafei

Director, Photography :: Jody Lee Lipes

Line Producer :: Bo Clancey

Editorial Company :: Cosmo Street

Executive Producer :: Maura Woodward

Producer :: Anne Lai

Editor :: Tom Scherma

Editor :: Dave Otte

Assistant Editor :: Jon Allen

Sound Design Company :: Q Department

Executive Producer :: Zack Rice

Producer :: Guin Frehling

Sound Designer :: JB Saint-Pol

Visual Effects and Finish :: Method Studios

Visual Effects Executive Producer :: Stuart Robinson

Visual Effects Producer :: Adrienne Mitchell

Visual Effects/Lead Flame Artist :: Chris Hunt

Visual Effects and Animation :: John Likens

Color :: Company 3

Color Executive Producer :: Rochelle Brown

Color Artist :: Tim Masick

Need a credit fix? Contact the Creativity Editors

Industry

Sports

Project Type

Video