Own a Piece of the Ice the Chicago Blackhawks Skated On
Stanley Cup Winners Sell Bits of United Center Ice for Charity
Published On
Jul 31, 2013
Editor's Pick
If you're not a hockey fan, this creative idea may come off as a little bit unhygienic. The Stanley Cup-winning NHL team Chicago Blackhawks wanted to raise some money for children's charities -- and Ogilvy Chicago helped them come with a piece of merchandise like no other: the ice they skated to glory on. The home ice from the United Center was chopped and melted away, but some of it was captured in commemorative containers that fans can purchase -- and keep forever.
Credits
- Date
- Jul 31, 2013
- Brand :
- Blackhawks
- Client :
- Blackhawks
- Agency :
- Ogilvy & Mather-Chicago
- Chief Creative Officer :
- Joe Sciarrotta
- Executive Creative Director/Production :
- David Hernandez
- Executive Creative Director/Production :
- Liz Taylor
- Group Creative Director :
- Dave Metcalf
- Group Creative Director :
- Chris Turner
- Creative Director :
- Sam Spratlin
- Producer :
- Mike Diedrich
- Editor :
- Matt Golin
- Music :
- Earhole Studios
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Project Type