Idris Elba Luxuriates in a Hot Tub of Boxsets in Spot for Sky

'Luther' Star Explains the Different Ways to Watch Your Shows

Published On
Nov 10, 2016

Editor's Pick

Is Idris Elba auditioning for Bond in the latest Sky spot out of the U.K.? In a swaggering turn, the "Luther" star dons a tux, rides a superbike and luxuriates in a marble hot tub in the ad, as he highlights the benefits of being able to watch boxsets on all kinds of devices.

The latest installment in Sky's long-running campaign fronted by Elba, the ad shows viewers they can now buy and own box sets through Sky Store, including popular shows like "Breaking Bad" and "House of Cards." Elba explains that when you buy a box set in Sky Store you own it in three ways -- on your TV, across devices, and on DVD.

The agency is Brothers & Sisters and Declan Lowney of Another Film Company directed the spot.


Nov 11, 2016
Brand :
Sky Store
Client :
Sky Store
Agency :
Brothers and Sisters-London

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