Panasonic : Oxyride Extreme Power

To generate buzz for the release of the new, more powerful Oxyride battery, Panasonic teamed up with Dentsu's Renegade Marketing to create a campaign centered around the Oxymitesfun-loving, trouble-making characters that are meant

Published On
Nov 02, 2005

Editor's Pick

To generate buzz for the release of the new, more powerful Oxyride battery, Panasonic teamed up with Dentsu's Renegade Marketing to create a campaign centered around the Oxymitesfun-loving, trouble-making characters that are meant to embody the hip streetwise attitude of today's technology-savvy teens. By plugging into the Oxyride website, visitors can learn all about the longer-lasting batteries, fill up on downloads and play an addictive game in which Oxymites run around zapping life into an energy-deprived city.