Nestle Profiles an Unusual High School Band in Latest 'Greatness Springs From Here' Film

Campaign for Ozarka Captures Small Town Spirit of Rotan, Texas

Published On
May 25, 2017

Editor's Pick

Nestle is continuing to highlight the local sourcing of its water brands with its campaign taglined "Greatness Springs From Here," with a film for spring water brand Ozarka that features a very unusual high school band.

The campaign by FCB New York, which has included spots for Poland Spring that profiled an octogenarian ambulance worker, features intriguing human interest stories of people who live in the areas where Nestle's water brands are sourced.

For Ozarka Natural Spring Water, which is sourced in Texas, it filmed a high school marching band, the Rotan Yellowhammers, in the town of Rotan, Texas. The high school has 65 students, 42 of whom are in the band. Not only that but all the football players and cheerleaders double up and play in the band, many of them multiple instruments.

The three-minute documentary, directed by Ben Starkman of Think Tank Film, captures the spirit of the small school and small town in an upliftng way. It's running on Ozarka's Facebook page.

Credits

Date
May 25, 2017
Brand:
Ozarka
Client:
Ozarka
Agency:
FCB-New York
Chief Creative Officer:
Ari Halper
Executive Creative Director:
Stu Mair
Group Creative Director:
Gabriel Schmitt
Associate Creative Director:
Ricky Lu
Art Director:
Ricky Lu
Associate Creative Director:
Greg Wikoff
Copywriter:
Greg Wikoff
Copywriter:
Ken Syme
Art Director:
Emily Ng
Vice President, Account Director:
Laura Dunn
Account Supervisor:
Lucie Kittel
Account Executive:
Malia Cone
Executive Producer:
Hyatt Choate
Chief Strategy Officer:
Deb Freeman
Senior Strategist:
David Cortes
Strategist:
Libby Crowe
Operations Manager:
Kyle Burt
Vice President, General Manager:
Amy Wirtanen
Director, Communications:
Laetitia Allexant
Group Marketing Manager:
Jil Germano
Senior Marketing Manager of Digital:
Christine Sumecki
Marketing Manager:
Sara Mayer
Director:
Ben Starkman
Editorial:
PS260
Editor:
JJ Lask
Music:
Plush
Post Producer:
Carol Dunn
Assistant Editor:
Tyler Hurst
Visual Effects:
PS 260
Flame Artist:
Margaret Yang
Color:
PS 260
Colorist:
Tyler Hurst
Mix:
Plush
Mixer:
Rob Fielack
Production Company:
Think Tank Film
Executive Producer:
Aaron Caiazza
Visual Effects Producer:
Keelin Cheely

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Project Type