Pacific Standard Time : Ice Cube Celebrates the Eames--Best of 2011 TV #9

The intersection of rap and design.

Published On
Dec 07, 2011

Editor's Pick

Who knew that in Ice Cube's world of inspiration, you'd find a little bit of The Eames. That's what we discover in this short film, directed by @radical.media's Dave Meyer, from TBWA/Chiat/Day's ongoing campaign for Pacific Standard Time Art in L.A. exhibit, which celebrates the art scene in Los Angeles from 1945 to 1980. The campaign itself ranks among Creativity's picks for best TV/Film work of 2011, for its innovative, and often surprising pairings of pop culture icons and artists to promote PST exhibit.

Here, Ice Cube tours The Eames house in Pacific Palisades, praising the duo's pairing of unconventional materials in the building's construction: "They were doing mash-ups before mash-ups even existed." We also discover a little bit about why they've inspired him--before Ice Cube's music days, he had studied architectural drafting.

The campaign aims to get the everyman into the exhibit, even if they aren't art fans. Previous executions paired Jason Schwartzman with conceptual artist John Baldessari in a hilarious film that found that artist haunting the actor with every step he took, and Red Hot Chili Peppers frontman Anthony Kiedis drove around town with artist Ed Ruscha. The campaign also includes a website and print ads.

Credits

Date
Dec 07, 2011
Client:
Pacific Standard Time
Brand:
Pacific Standard Time
Agency:
TBWA/Chiat/Day-Los Angeles
Art Director:
Stephen Lum
Executive Creative Director:
Patrick O\'Neill
Creative Director:
Jayanta Jenkins
Copywriter:
Liz Cartwright
Executive Director, Integrated Production:
Richard O\'Neill
Executive Producer:
Guia Iacomin
Senior Copywriter:
Evan Brown
Chief Creative Officer:
Rob Schwartz
Producer:
Christopher Spencer
Broadcast Coordinator:
Micah Kawaguchi-Ailetcher
Business Affairs Director:
Linda Daubson
Business Affairs:
KK Davis
Production Company:
@radical.media
Director:
Dave Meyers
Executive Producer:
Frank Scherma
Executive Producer:
Jim Bouvet
Producer:
Hillary Rogers
Cinematographer:
Danny Hiele
Production Designer:
Deborah Evans
Production Supervisor:
Lisa Houle
Makeup:
Debra Denson
Hair:
Brett Mayo
Gaffer:
Fritz Marx
Assistant Art Director:
Cynthia Hill
Prop Master:
Andrew Kennedy
Sound Director:
Paul Marshall
Video Tape Recorder:
Anthony Perkins
Boom:
Paul Leo Romo
Production Assistant:
Erick Varillas
Production Assistant:
Emerson Boergadine
Production Assistant:
Jennifer Horner
Production Assistant:
Danny Jones
Production Assistant:
Scot Karres
Production Assistant:
Michael Leonian
Production Assistant:
Doug Murray
Production Assistant:
Amir Pakesh
Production Assistant:
Jill Reisman
Assistant to Producer:
Christine Morrison
Assistant to Director:
Christine Gentes
Production Assistant:
Alex Garcia
1st Assistant Camera:
Nicole Martinez
2nd Assistant Camera:
Eric Matos
Assistant Director:
Phil Elins
Film Producer:
Eastman Kodak
Film Processing:
FotoKem
Film Processing:
Telecine Shane Harris @ Company3 LA
Film Processing:
Camera Panavision
Photography:
Eames Office LLC
2nd Assistant Director:
Steve Bagnara
Photographer:
Jack Laxer
Editor:
Chris Davis
Edit House:
Venice Beach Editorial
Executive Producer:
Hunter Conner
Producer:
Hillary Thomas
3D Lead Artist:
Barry Kriegshauser
Visual Effects Supervisor/Lead Compositor:
Kim Stevenson
Visual Effects Supervisor/Lead Compositor:
Julie Lenoble
3D Artist:
Barry Kriegshauser
3D Artist:
Brianne Meyer
3D Artist:
Yvain Gnabro
3D Artist:
Minor Gaytan
Compositor:
Lane Jolly
Compositor:
Rayn Raith
Compositor:
Julie Lenoble
Flame Artist:
Kim Stevenson
Flame Artist:
John Shirley
Flame Artist:
Gavin Camp
Music:
emoto music
Composer:
Paul Bessenbacher
Executive Producer:
Paul Schultz
Audio Post Facility:
Soundwell
Sound Design:
Dean Hovey
Post Production:
MassMarket LA
Executive Producer:
Lexi Stearn

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Project Type