The Guardian : Paella

Latest BBH Spots For Guardian/Observer Make It Clear Who Owns The Weekend

Published On
Sep 12, 2013

Editor's Pick

The Guardian/Observer's latest campaign focuses on its "ownership" of the weekend- and the disastrous consequences of not reading the newspapers. Two spots, by BBH, promote separate weekend supplements: the Guardian's existing 'Cook' supplement and the new 'Observer Tech Monthly', which launches on Sunday 15 September. They depict different scenarios in which a female and male character try to "own the weekend" without reading the supplements. Needless to say, it doesn't go well.