Brinox Knives Will Cut Through Your Mag Pages

Readers of Gosto Magazine get a sharp surprise

Published On
May 10, 2013

Editor's Pick

Brinox knives are so tough, DDB Brazil used them to make a sharp point. It cut a magazine page in half depth-wise, so when readers of Gosto Magazine flipped through, they found a "half page" -- numbered 67.5 -- with a picture of the knife next to it.

Credits

Date
May 10, 2013
Brand:
Brinox
Client:
Brinox
Agency:
DDB-Brazil
Executive Creative Director/Production:
Marco Versolato
Creative Director:
Andre Faria
Creative Director:
Gustavo Victorino
Art Director:
Leonardo Rotundo
Copywriter:
Gustavo Tasselli
Art Buyer:
Clariana Costa
Art Buyer:
Alessandra Salles
Art Buyer:
Daniela Strang
Photographer:
Sergio Prado

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Project Type