Brinox Knives Will Cut Through Your Mag Pages

Readers of Gosto Magazine get a sharp surprise

Published On
May 09, 2013

Editor's Pick

Brinox knives are so tough, DDB Brazil used them to make a sharp point. It cut a magazine page in half depth-wise, so when readers of Gosto Magazine flipped through, they found a "half page" -- numbered 67.5 -- with a picture of the knife next to it.

Credits

Date
May 10, 2013
Brand :
Brinox
Client :
Brinox
Agency :
DDB-Brazil
Executive Creative Director/Production :
Marco Versolato
Creative Director :
Andre Faria
Creative Director :
Gustavo Victorino
Art Director :
Leonardo Rotundo
Copywriter :
Gustavo Tasselli
Art Buyer :
Clariana Costa
Art Buyer :
Alessandra Salles
Art Buyer :
Daniela Strang
Photographer :
Sergio Prado

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Project Type