Dulux Mixes Paint Cocktails in Follow Up To Prohibition Spot
New BBH Spot is Set in an Underground Speakeasy
May 12, 2014
Paint brand Dulux and BBH have launched a sequel to their stylish spot Color Prohibition, (set in a Prohibition-era land where the twist is that color, rather than alcohol, is banned). The follow up expands on the theme: the couple from the first episode are seen in a jazzy speakeasy where everyone is seen illicitly enjoying bright colors. A barman mixes cocktails, but they're pots of paint, not drinks. The commercial promotes the Dulux Paint Mixing service which lets people customise their paint by selecting the right function or finish, as well as color, for their room. (In the coming weeks, digital agency AnalogFolk will also launch a targeted social media campaign to showcase the benefits of paint mixing to decorating enthusiasts.)
Once again, the TV spot was directed by Christian and Patrick through Park Pictures. (And yes -- there's an uncanny resemblance to some of Heineken's Legend spots --but maybe everyone was a little influenced by Gatsby).