Pampers Makes Moms' Twitter Pledges Come True

Brand Follows Up on #betterforbaby Tweets

Published On
Nov 20, 2015

Editor's Pick

Pampers launched its #betterforbaby campaign in June, with a TV ad featuring a lullaby that listed all the things people would do for babies in the modern age. The ad encouraged people to use the hashtag on social media to tweet about helping babies -- and now, Pampers has taken some of those pledges and helped make them happen.

Three online videos, by Saatchi New York, show the brand helping moms who tweeted about how they wanted to help their families and communities. In each, the mom who wrote the pledge is surprised, coming home to find the transformation. Here, we see Daniela, who wanted a better outside place for her children to play in a shared family house; Pampers came in and built a playground and planted a garden.

Another ad shows Holli, who wanted a better environment for her son, who has cystic fibrosis; Pampers transformed his bedroom. And for Albanai, who wanted to open a preschool, the P&G-owned brand created a wonderful space in her storeroom, decorated and filled with toys and books.

Credits

Date
Nov 20, 2015
Agency:
Saatchi & Saatchi-New York
Brand:
Pampers
Client:
Pampers
Global Creative Director:
Luca Pannese
Global Creative Director:
Luca Lorenzini
Art Director:
Lise Skovsted Larsen
Copywriter:
Carl von der Lancken
Management Supervisor:
Ciara Monchek
Account Executive:
Keegan Fiertl
Director, Content Production:
John Doris
Agency Producer:
Tegan Mahford
Production Company:
ber Content
Director:
Rachel McDonald
Executive Producer:
Phyllis Koenig
Staff Production Manager:
Anne Vega
Producer:
Brendan Vaughan
1st Assistant Director:
Phyllis Koenig
Director, Photography:
Tucker Korte
1st Assistant Camera:
Brad Rochlitzer
2nd Assistant Camera:
Jule Fontana
2nd Assistant Camera:
Josh Laemmle
2nd Assistant Camera:
Jackon Deckard
Digital Imaging Technician:
Brett Suding
Key Grip:
Jere Free
Key Grip:
John Wruck
Art Director:
Penelope Stames
Set Dresser:
Tommy Estridge
Art Production Assistant:
Eric Tabor
Art Production Assistant:
Isabella Mack
Editorial:
Cosmo Street
Executive Producer:
Maura Woodward
Editor:
Aaron Langley
Post Producer:
Luiza Naritomi
Assistant Editor:
Jon Allen
Visual Effects and Color:
Nice Shoes
Colorist:
Gene Curley
Visual Effects Artist:
John Shea
Head of Production:
Ed Rilli
Sound Mixer:
Mary Jo Devenny
Sound Mixer:
Mike Barnitt
Sound Mixer:
John Van Der Does
Production Assistant:
Jason Yap
Production Assistant:
Kevin Joshi
Production Assistant:
Dana Lilly
Interior Designer:
Liz Studer
Chief Creative Officer:
Jay Benjamin
Vice President, Music Director:
Eric Korte
Head of Business Affairs:
Marta Stajek
Business Manager:
Dorota Wallace
Production Designer:
Penelope Stames
Planning Director:
Megan Dwyer

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Project Type