Pampers Makes Moms' Twitter Pledges Come True
Brand Follows Up on #betterforbaby Tweets
Editor's Pick
Pampers launched its #betterforbaby campaign in June, with a TV ad featuring a lullaby that listed all the things people would do for babies in the modern age. The ad encouraged people to use the hashtag on social media to tweet about helping babies -- and now, Pampers has taken some of those pledges and helped make them happen.
Three online videos, by Saatchi New York, show the brand helping moms who tweeted about how they wanted to help their families and communities. In each, the mom who wrote the pledge is surprised, coming home to find the transformation. Here, we see Daniela, who wanted a better outside place for her children to play in a shared family house; Pampers came in and built a playground and planted a garden.
Another ad shows Holli, who wanted a better environment for her son, who has cystic fibrosis; Pampers transformed his bedroom. And for Albanai, who wanted to open a preschool, the P&G-owned brand created a wonderful space in her storeroom, decorated and filled with toys and books.
Credits
- Date
- Nov 20, 2015
- Agency :
- Saatchi & Saatchi-New York
- Brand :
- Pampers
- Client :
- Pampers
- Global Creative Director :
- Luca Pannese
- Global Creative Director :
- Luca Lorenzini
- Art Director :
- Lise Skovsted Larsen
- Copywriter :
- Carl von der Lancken
- Management Supervisor :
- Ciara Monchek
- Account Executive :
- Keegan Fiertl
- Director, Content Production :
- John Doris
- Agency Producer :
- Tegan Mahford
- Production Company :
- ber Content
- Director :
- Rachel McDonald
- Executive Producer :
- Phyllis Koenig
- Staff Production Manager :
- Anne Vega
- Producer :
- Brendan Vaughan
- 1st Assistant Director :
- Phyllis Koenig
- Director, Photography :
- Tucker Korte
- 1st Assistant Camera :
- Brad Rochlitzer
- 2nd Assistant Camera :
- Jule Fontana
- 2nd Assistant Camera :
- Josh Laemmle
- 2nd Assistant Camera :
- Jackon Deckard
- Digital Imaging Technician :
- Brett Suding
- Key Grip :
- Jere Free
- Key Grip :
- John Wruck
- Art Director :
- Penelope Stames
- Set Dresser :
- Tommy Estridge
- Art Production Assistant :
- Eric Tabor
- Art Production Assistant :
- Isabella Mack
- Editorial :
- Cosmo Street
- Executive Producer :
- Maura Woodward
- Editor :
- Aaron Langley
- Post Producer :
- Luiza Naritomi
- Assistant Editor :
- Jon Allen
- Visual Effects and Color :
- Nice Shoes
- Colorist :
- Gene Curley
- Visual Effects Artist :
- John Shea
- Head of Production :
- Ed Rilli
- Sound Mixer :
- Mary Jo Devenny
- Sound Mixer :
- Mike Barnitt
- Sound Mixer :
- John Van Der Does
- Production Assistant :
- Jason Yap
- Production Assistant :
- Kevin Joshi
- Production Assistant :
- Dana Lilly
- Interior Designer :
- Liz Studer
- Chief Creative Officer :
- Jay Benjamin
- Vice President, Music Director :
- Eric Korte
- Head of Business Affairs :
- Marta Stajek
- Business Manager :
- Dorota Wallace
- Production Designer :
- Penelope Stames
- Planning Director :
- Megan Dwyer
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