Pampers launched its #betterforbaby campaign in June, with a TV ad featuring a lullaby that listed all the things people would do for babies in the modern age. The ad encouraged people to use the hashtag on social media to tweet about helping babies -- and now, Pampers has taken some of those pledges and helped make them happen.
Three online videos, by Saatchi New York, show the brand helping moms who tweeted about how they wanted to help their families and communities. In each, the mom who wrote the pledge is surprised, coming home to find the transformation. Here, we see Daniela, who wanted a better outside place for her children to play in a shared family house; Pampers came in and built a playground and planted a garden.
Another ad shows Holli, who wanted a better environment for her son, who has cystic fibrosis; Pampers transformed his bedroom. And for Albanai, who wanted to open a preschool, the P&G-owned brand created a wonderful space in her storeroom, decorated and filled with toys and books.