Panasonic : 8x Life (2)

Yes, that is a godzilla pigeon. Why don't you take a picture?

Published On
Nov 13, 2009

Editor's Pick

To announce the launch of the Panasonic Lumix ZX-1 camera, which boasts 8x optical zoom, AKQA conceived the 8X Life campaign, for which it created gigantic versions of everyday objects like a pigeon, coffee cup and a traffic cone and placed them in various locations throughout London, Manchester, Edinburgh, Leeds, Birmingham and Bristol.

Gawkers are invited to take advantage of the photo opps, submit their photos with the gargantuan objects at a Facebook site, and win a chance for a trip to the 2010 Vancouver Olympic Winter Games.

Credits

Date
Nov 13, 2009
Brand:
Panasonic
Client:
Panasonic
Agency:
AKQA-London
Creative Director:
Jim Capp
Senior Designer:
Jamen Percy
Senior Art Director:
Jamen Percy
Senior Copywriter:
Tessa Hewson
Media Planner:
Lynsey Galashan
Project Manager:
Sarah Merrin
Technical Manager:
Cory Johnson
Web Development:
Niall Johnson
User Experience:
Omar Bakshi
Quality Assurance:
Ian Neale
M&E:
Kim O'Brien

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Project Type