Mexican Newspaper Mas por Mas Prints Latest News on Paper Towels
FCB Hooks Up Dispenser to the Internet
May 21, 2014
We've already heard of Shitter, a company that turns your Twitter feed into toilet paper so you can read them in the bathroom, but Mexican free newspaper Mas por Mas' new campaign is a much better way to use toilet supplies. Working with FCB Mexico, the brand, which wanted to drive traffic to its site, hooked up paper towel dispensers in corporate bathrooms, malls and cinemas to the Internet. Using a special ink, the towel was printed with the latest news straight from the site, as patrons reached out to dry their hands.