This Uplifting Amazon Kindle Ad Totally Nails the 'Joy of Reading'

Spot Filmed in Sri Lanka Tells the Story of a Journey to a Remote Island

Published On
Nov 14, 2014

Editor's Pick

Childen experience the magic of storytelling in this lushly- filmed online ad for the Amazon Kindle Paperwhite from Orchard Bangalore, an Indian agency owned by Publicis Groupe's Leo Burnett. Filmed in Sri Lanka, it's the story of a man who journeys from a city to a remote island, where he reads from a book to a group of enthralled kids on the beach (the children, cast from a local village, are great actors).

But there's a modern touch: The book is Amazon's signature e-reader. Director Ram Madhvani shot the spot through his Mumbai production company Equinox Films (Madhvani is represented by Great Guns).


Nov 14, 2014
Agency :
Brand :
Amazon Kindle
Client :
Amazon Kindle
Creative Director :
Raj Deepak Das
Creative Director :
Gunjan Poddar
Vice President :
Neha Contractor
Brand Director :
Ashish Anand
Agency Producer :
Kevin Affonso
Director :
Ram Madhvani
Production Company :
Equinox Films
Executive Producer :
Manoj Shroff
Line Producer :
Poonam Wahi
Director, Photography :
Mitesh Mirchandani
Second Director, Photography :
Anuj Dhawan
Production Designer :
Anna Ipe
Casting Director :
Kanika Berry
Casting Assistant :
Rajbir Anand
Drone Operator :
Shiraz Chand
Assistant Drone Operator :
Devender Singh
Chief Financial Officer :
Raja Ved
Accounts :
Vilas Shelke
Post Production Supervisor :
Sanajaoba Nongthobam
Post Production Manager :
Suryankant Bhayade
Post Production :
After - Mumbai
Editor :
Monisha Baldawa
Online Editor :
Kevin Matthew
Online Editor :
Hiren Shanischara
Online Editor :
Rajiv Rajagopal
Music :
Tajdar Junaid
Music Publisher :
Tajdar Junaid
Lyrics :
Swanand Kirkire
Singer :
Swanand Kirkire
Voiceover :
Varun Mitra
Sound Engineer :
Arun Castro
Sound Engineer :
Sanketh Shetty
Studio :
Castro Studios
Actor :
Varun Mitra
Director's Chief Assistant :
Rhea Prabhu
Storyboard :
Chetan Sharma
Costume Stylist :
Manju Thawani
Production Manager :
Nikhil Bopanna
Focus Puller :
Sanjeev Tamrakar
Camera Attendant :
Narendra Sable
Camera Attendant :
Darshan Tamble

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