This Uplifting Amazon Kindle Ad Totally Nails the 'Joy of Reading'

Spot Filmed in Sri Lanka Tells the Story of a Journey to a Remote Island

Published On
Nov 14, 2014

Editor's Pick

Childen experience the magic of storytelling in this lushly- filmed online ad for the Amazon Kindle Paperwhite from Orchard Bangalore, an Indian agency owned by Publicis Groupe's Leo Burnett. Filmed in Sri Lanka, it's the story of a man who journeys from a city to a remote island, where he reads from a book to a group of enthralled kids on the beach (the children, cast from a local village, are great actors).

But there's a modern touch: The book is Amazon's signature e-reader. Director Ram Madhvani shot the spot through his Mumbai production company Equinox Films (Madhvani is represented by Great Guns).

Credits

Date
Nov 14, 2014
Agency:
Orchard-Bangalore
Brand:
Amazon Kindle
Client:
Amazon Kindle
Creative Director:
Raj Deepak Das
Creative Director:
Gunjan Poddar
Vice President:
Neha Contractor
Brand Director:
Ashish Anand
Agency Producer:
Kevin Affonso
Director:
Ram Madhvani
Production Company:
Equinox Films
Executive Producer:
Manoj Shroff
Line Producer:
Poonam Wahi
Director, Photography:
Mitesh Mirchandani
Second Director, Photography:
Anuj Dhawan
Production Designer:
Anna Ipe
Casting Director:
Kanika Berry
Casting Assistant:
Rajbir Anand
Drone Operator:
Shiraz Chand
Assistant Drone Operator:
Devender Singh
Chief Financial Officer:
Raja Ved
Accounts:
Vilas Shelke
Post Production Supervisor:
Sanajaoba Nongthobam
Post Production Manager:
Suryankant Bhayade
Post Production:
After - Mumbai
Editor:
Monisha Baldawa
Online Editor:
Kevin Matthew
Online Editor:
Hiren Shanischara
Online Editor:
Rajiv Rajagopal
Music:
Tajdar Junaid
Music Publisher:
Tajdar Junaid
Lyrics:
Swanand Kirkire
Singer:
Swanand Kirkire
Voiceover:
Varun Mitra
Sound Engineer:
Arun Castro
Sound Engineer:
Sanketh Shetty
Studio:
Castro Studios
Actor:
Varun Mitra
Director's Chief Assistant:
Rhea Prabhu
Storyboard:
Chetan Sharma
Costume Stylist:
Manju Thawani
Production Manager:
Nikhil Bopanna
Focus Puller:
Sanjeev Tamrakar
Camera Attendant:
Narendra Sable
Camera Attendant:
Darshan Tamble

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