Honda is fueling its long-running "Power of Dreams" campaign with a new two-minute ad that spans the marketer's products from cars to boat motors. It debuted this weekend during NFL games on CBS.
The spot, called "Paper," weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products. Images include references to founder Soichiro Honda's use of a radio generator to power his wife's bike, Honda's motorcycle development and multiple shots of cars past and present, including the new 2016 Pilot vehicle.
The creative agency is RPA and the ad was shot by stop-motion artist Pes (full name Adam Pesapane). His videos include 2013's "Fresh Guacamole," which was nominated for an Academy Award in the best animated short category.