Coke Life Celebrates the Ups and Downs of Parenthood in Gorgeous New Spot

Santo and Director Pucho Mentasti Capture it Perfectly

Published On
Dec 11, 2013

Editor's Pick

Coke Life, the soda brand's low-calorie, natural Coke version made out of stevia plant extract, debuted in Argentina this summer. It's supposed to be a healthier version of Coke, and comes with a green label, implying nature, vigor and purity. So it's fitting that Santo, in advertising the product, goes for a heart-warming tale about new parents, chronicling their journey from finding that "positive" sign on the test through the interminable nighttime feedings, wanton destruction of property and complete lack of sex life any caregiver in charge of an infant is probably familiar with. The spot is gorgeously done, with some really colorful art direction -- plenty of stark colors and a "homey" feel. Directed by Pucho Mentasti, it features the Bee Gees' "To Love Somebody" -- the vocals of which cleverly fit the dad's reaction, in the end, to another big surprise.


Dec 11, 2013
Brand :
Client :
Agency :
SANTO Buenos Aires
Executive Creative Director/Production :
Maximiliano Anselmo
Executive Creative Director/Production :
Sebastian Wilhelm
Executive Creative Director/Production :
Lucas Panizza
Executive Creative Director/Production :
Matias Ballada
Production :
Jose Bustos
Producer :
Leandro Sussman
Producer :
Blue Productora
Director :
Pucho Mentasti
Assistant Director :
Celina Slava
Executive Producer :
Gonzalo Fontana
Producer :
Victoria Martin
Production Supervisor :
Diego Rochman
Director, Photography :
Fede Cantini
Art Director :
Uki D'Amico
Post Producer :
Post Producer :
Natalia Darsie
Editor :
Mark Martinez

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