Kia Motors: Participation
Published On
Nov 02, 2015
Description
Football families are a little bit different than other families. They skew toward the competitive side and need an SUV to match. An SUV like 2016 Kia Sorento. So to connect with this demographic, we created the Built for Football Families campaign currently running on NBC's NFL Sunday Night Game of the Week broadcast. In the spot titled "Participation," a father internally ponders why his son got a participation trophy when his team won every game. In the end, he takes matters into his own hands and turns the participation award into a winning trophy before getting into their KIA Sorento.
Credits
- Date
- Nov 02, 2015
- Agency :
- David & Goliath
- Brand :
- Kia Motors
- Client :
- Kia Motors
- Founder and Chairman :
- David Angelo
- Chief Creative Officer :
- Colin Jeffery
- Creative Director :
- Rick Utzinger
- Senior Art Director :
- Sheldon Melvin
- Senior Copywriter :
- Matt Kappler
- Art Director :
- Shaun Wright
- Copywriter :
- Joe Shaner
- Director, Broadcast Production :
- Paul Albanese
- Broadcast Producer :
- Katie Lambrecht
- President :
- Brian Dunbar
- Managing Director :
- Jeff Moohr
- Account Director :
- Gordon Gray
- Account Executive :
- Annelise Lorenzo
- Managing Partner, Chief Strategy Officer :
- Seema Miller
- Senior Planner :
- Ed Gibson
- Business Affairs Director :
- Rodney Pizarro
- Business Affairs Associate Manager :
- Ann Shelton
- Project Manager :
- Kemit Ray
- Product Information Manager :
- Russ Wortman
- Product Information Manager :
- Mark McNaul
- Production Company :
- Moxie Pictures
- Director :
- Frank Todaro
- Director, Photography :
- Eric Schmidt
- Executive Producer :
- Karol Zeno
- Producer :
- Laura Heflin
- Editorial Company :
- Spinach Editorial
- Editor :
- Will Hassel
- Editor :
- Sean Lagrange
- Assistant Editor :
- Glen Montgomery
- Assistant Editor :
- Eddie Mikasa
- Managing Director :
- Adam Bright
- Producer :
- Jonathan Carpio
- Online and Cleanup :
- Timber
- Executive Producer :
- Chris Webb
- Producer :
- Tita Poe
- Creative Director/Partner :
- Kevin Lau
- Creative Director/Partner :
- Jonah Hall
- Flame Artist :
- Brian Shneider
- Flame Artist :
- Mark Youngren
- Flame Artist :
- Jason Giamara
- Managing Director/Partner :
- Damian Stevens
- Color :
- Company3
- Colorist :
- Stefan Sonnenfeld
- Colorist :
- Rhubie Jovanov
- Original Music and Sound Design :
- Beacon Street Studios
- Mix :
- Juice West
- Sound Engineer :
- Bob Gremore
- Executive Producer :
- Natalie Pranevsky
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Industry
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