Kia Motors: Participation

Published On
Nov 02, 2015


Football families are a little bit different than other families. They skew toward the competitive side and need an SUV to match. An SUV like 2016 Kia Sorento. So to connect with this demographic, we created the Built for Football Families campaign currently running on NBC's NFL Sunday Night Game of the Week broadcast. In the spot titled "Participation," a father internally ponders why his son got a participation trophy when his team won every game. In the end, he takes matters into his own hands and turns the participation award into a winning trophy before getting into their KIA Sorento.


Nov 02, 2015
Agency :
David & Goliath
Brand :
Kia Motors
Client :
Kia Motors
Founder and Chairman :
David Angelo
Chief Creative Officer :
Colin Jeffery
Creative Director :
Rick Utzinger
Senior Art Director :
Sheldon Melvin
Senior Copywriter :
Matt Kappler
Art Director :
Shaun Wright
Copywriter :
Joe Shaner
Director, Broadcast Production :
Paul Albanese
Broadcast Producer :
Katie Lambrecht
President :
Brian Dunbar
Managing Director :
Jeff Moohr
Account Director :
Gordon Gray
Account Executive :
Annelise Lorenzo
Managing Partner, Chief Strategy Officer :
Seema Miller
Senior Planner :
Ed Gibson
Business Affairs Director :
Rodney Pizarro
Business Affairs Associate Manager :
Ann Shelton
Project Manager :
Kemit Ray
Product Information Manager :
Russ Wortman
Product Information Manager :
Mark McNaul
Production Company :
Moxie Pictures
Director :
Frank Todaro
Director, Photography :
Eric Schmidt
Executive Producer :
Karol Zeno
Producer :
Laura Heflin
Editorial Company :
Spinach Editorial
Editor :
Will Hassel
Editor :
Sean Lagrange
Assistant Editor :
Glen Montgomery
Assistant Editor :
Eddie Mikasa
Managing Director :
Adam Bright
Producer :
Jonathan Carpio
Online and Cleanup :
Executive Producer :
Chris Webb
Producer :
Tita Poe
Creative Director/Partner :
Kevin Lau
Creative Director/Partner :
Jonah Hall
Flame Artist :
Brian Shneider
Flame Artist :
Mark Youngren
Flame Artist :
Jason Giamara
Managing Director/Partner :
Damian Stevens
Color :
Colorist :
Stefan Sonnenfeld
Colorist :
Rhubie Jovanov
Original Music and Sound Design :
Beacon Street Studios
Mix :
Juice West
Sound Engineer :
Bob Gremore
Executive Producer :
Natalie Pranevsky

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