Grumpy meanies just need to get laid in this hilarious spot for an adult toy retailer

Adam & Eve reminds us of the joy of sex in musical number by Party Land

Published On
May 15, 2018

Editor's Pick

We all come across grumpy, mean people-- the parking attendant who lies in wait to fine you, the government office employee who makes you go to the back of the line, the woman at work who steals your yogurt deliberately.

All of these, and more, feature in a hilarious new spot from U.S. adult toy retailer Adam & Eve (nothing to do with the famous London agency) that reveals that these people would be a whole lot nicer if they just had an orgasm.

The film, created by L.A. agency Party Land and directed by Michael Downing through Biscuit Filmworks, takes the form of a musical number (we can actually imagine this on the Broadway stage) in which we meet a variety of different "grumps" and they gradually reveal how it's sex that's actually lacking in their lives. The lyrics are hilarious, and the performances spot-on.

"There are so many people we easily dismiss as rotten eggs in this world," explains Party Land CEO Matt Heath. "But, the truth is they're probably not hopelessly mean after all. Maybe they just need to have sex? In a world that can use all the love it can generate, it's a beautiful message for a brand like Adam & Eve to champion and put out into the ether."

Credits

Date
May 15, 2018
Agency:
Party Land
Chief Executive Offier:
Matt Heath
Chief Creative Officer:
Matt Heath
Creative Director:
Matt Rogers
Copywriter:
Matt Heath
Art Director:
Matt Rogers
Executive Producer:
Monica Pino Miranda
Account Executive:
Haley Hunter-Heath
Production Company:
Biscuit Filmworks
Partner:
Shawn Lacy
Management Director:
Shawn Lacy
Director:
Michael Downing
Director, Photography:
Andy Lilien
Executive Producer:
Holly Vega
Producer:
Kim Downing
Editing House:
Cabin Editing Company
Editor:
Graham Turner
Editor:
Isaac Chan
Producer:
Michelle Dorsch
Colorist:
Verdi Sevenhuysen
Visual Effects Artist:
Verdi Sevenhuysen
Music House:
New Math
Composer:
Dan Sammartano
Producer:
Elizabeth Munoz
Audio Mix:
Lime Studios
Mixer:
Jeff Malen
Executive Producer:
Susie Boyajan

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Project Type