Ikea : Party Proof Kitchens

How strong is your kitchen?

Published On
Jun 11, 2012
Party Proof Kitchens

Editor's Pick

Sure, your counter might be strong. But is it strong enough to withstand a grown man doing splits on it? IKEA and Mother invite you to find out, through an interactive demo site that lets you re-enact a party inside your kitchen, to emphasize the retailer's 25-year guarantee on its kitchens.

The site, which lives inside the main IKEA U.K. page, features a man who can be dragged left and right so he does performs some pretty snazzily choreographed moves inside the kitchen, showing off features like 'slam-proof' drawers and 'stain-proof' work surfaces. (Seriously, what kind of party are you going to be throwing?)

Credits

Date
Jun 12, 2012
Brand :
Ikea
Client :
Ikea
Agency :
Mother
Art Director :
Mother
Art Director :
Mother
Creative Planner :
Mother
Agency Producer :
Mother
Director :
Nicholas Bentley
Production Company :
A+
Producer :
James Cunningham
Editor :
Alex Leah@ Envy
Post Production :
Jason Farrow@ Envy
Digital Production :
Tag Worldwide
Sound Design :
James Clark
Sound Design :
Clearcut
Grade :
Luke Morrison@ The Mill
Director, Photography :
Matt Fox

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Project Type