Ikea : Party Proof Kitchens
How strong is your kitchen?
Published On
Jun 11, 2012

Editor's Pick
Sure, your counter might be strong. But is it strong enough to withstand a grown man doing splits on it? IKEA and Mother invite you to find out, through an interactive demo site that lets you re-enact a party inside your kitchen, to emphasize the retailer's 25-year guarantee on its kitchens.
The site, which lives inside the main IKEA U.K. page, features a man who can be dragged left and right so he does performs some pretty snazzily choreographed moves inside the kitchen, showing off features like 'slam-proof' drawers and 'stain-proof' work surfaces. (Seriously, what kind of party are you going to be throwing?)
Credits
- Date
- Jun 12, 2012
- Brand :
- Ikea
- Client :
- Ikea
- Agency :
- Mother
- Art Director :
- Mother
- Art Director :
- Mother
- Creative Planner :
- Mother
- Agency Producer :
- Mother
- Director :
- Nicholas Bentley
- Production Company :
- A+
- Producer :
- James Cunningham
- Editor :
- Alex Leah@ Envy
- Post Production :
- Jason Farrow@ Envy
- Digital Production :
- Tag Worldwide
- Sound Design :
- James Clark
- Sound Design :
- Clearcut
- Grade :
- Luke Morrison@ The Mill
- Director, Photography :
- Matt Fox
Need a credit fix? Contact the Creativity Editors
Project Type
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