Tostitos Warns of Drunk Driving Dangers in Film Promoting Its 'Party Safe' Bag

Spot Profiles Football Player Whose Life Was Changed by a Drunk Driver

Published On
Jan 31, 2017

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Following its recent introduction of the "Party Safe Bag," a bag of chips that can detect when someone is over the drinking and driving limit, Tostitos has released a follow-up film for Super Bowl week warning of the dangers of drunk driving.

Directed by John X Carey for agency Goodby Silverstein & Partners, the film was shot on the night of the conference championship games, and profiles people whose lives changed drastically because of an alcohol-related accident. They include football player Delanie Walker, who lost his aunt and uncle to a drunk driver on the same day he played in the big game; a police officer whose close friend lost a daughter and a DUI offender whose experience was life changing.

"When we looked at the statistics, we were shocked. The Party Safe bag is a great messenger, but we wanted to show it in action, and at the same time tell deep, real stories," says Sam Luchini, creative director at GS&P.


Jan 31, 2017
Agency :
Goodby Silverstein & Partners
Brand :
Client :
Director :
John X Carey
Production Company :
Anonymous Content
Chief Marketing Officer :
Jennifer Saenz
Vice President, Marketing :
Jeff Klein
Senior Creative Director :
Pat OToole
Director :
Nicolle Poole
Brand Manager :
Tom Stingelin
Vice President, Communications :
Chris Kuechenmeister
Senior Director, Public Relations :
Joan Cetera
Co-Chairperson :
Rich Silverstein
Chief Creative Officer :
Margaret Johnson
Creative Director :
Roger Baran
Creative Director :
Sam Luchini
Art Director :
Ricardo Matos
Art Director :
Fabio Benedetto
Art Director :
Nomi Malik
Copywriter :
Otto Pajunk
Bag Design :
Sam Luchini
Designer :
Lorenz Ortiz
Bag Production Company :
Colorbar /Laser Custom Design
Principal :
Douglas Huynh
Principal :
Stephen Cross
Director, Broadcast Production :
Tod Puckett
Executive Broadcast Producer :
Hilary Coate
Broadcast Producer :
Christina Wells
Interactive Producer :
Severin Sauliere
Senior Art and Print Producer :
Noah Dasho
Digital Artist :
Jessica Pettigrew
Photographer :
Quinn Gravier
Director, Strategy :
Ralph Paone
Director, Communications :
Meredith Vellines
Managing Partner :
Brian McPherson
Group Account Director :
Meredith Williams
Account Director :
Becca Morris
Account Manager :
Casey OBrien
Assistant Account Manager :
Andrew Betoff
Community Manager :
Kristine Ciardello
Business Affairs Director :
Judy Ybarra
Business Affairs Manager :
Chrissy Shearer
Director, Photography :
Chris Saul
Executive Producer :
Sue Ellen Clair
Producer :
Saul Germain
Editing Company :
Editor :
Phillip Owens
Assistant Editor :
Weston Cadwell
Sound Design :
Lime Studios
Mix :
Lime Studios
Audio Engineer :
Tom Paolantonio
Assistant Audio Engineer :
Peter Lapinski
Music :
Visual Effects :
Executive Producer :
Mila Davis
Visual Effects Producer :
Liz Katsarelas
Visual Effects :
Visual Effects Producer :
Marguerite Olivelle
Visual Effects Artist :
Mitch Gardiner
Colorist :
Michael Gossen

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