Brand Will Donate To Charity Based On Crowdsourced Video Clips
Nov 27, 2013
Welch's is aiming to create the world's longest vine video in a campaign that will promote its donations to charity during the holiday season. From November 26-December 23, the brand will invite people to film videos of themselves or others passing a glass of Welch's juice and post them to social media channels using the hashtag #ShareWhatsGood. The Vines are all being posted on Passtheglass.welchs.com. For each video posted, Welch's will pass along a bottle of its Sparkling Grape Juice Cocktail to every family helped by Family-to-Family,a nonprofit charity. The activity was developed by the VIA Agency.