Passersby can step right into these ‘Halloween Thrillboards’ for the Meta Quest 3 headset
AMV BBDO and Unit9 built the Shoreditch activations to be just as immersive as the product they’re promoting

Editor's Pick
Meta’s Halloween billboards in London for the new Quest 3 VR headset embody the promise of the product itself—expanding from what initially looks like a 2D surface into a 3D space that passersby can actually walk into and explore.
AMV BBDO and Unit9 worked with Meta Reality Labs and in-house creative agency Creative X on the activations—which they’re calling “Thrillboards.” Built in the Shoreditch neighborhood, they use a mix of set design and special effects to create the effect of a 2D poster, but guests can enter the boards and follow an immersive theater experience that includes a trial of the new headset.
The creative focuses on two Halloween-appropriate horror games available on the Quest 3—“Ghostbusters: Rise of the Ghost Lore” and “The Walking Dead: Saints & Sinners.” Here’s video of the “Walking Dead” walkthrough:
“Unlike most Halloween launches, games on the new Meta Quest 3 are a world-expanding experience that blur the lines between gaming and reality,” said Michael Jones and Thomas Hazledine, creative directors at AMV BBDO. “‘Thrillboards’ activates this experience, casting our visitors not as spectators, as typical billboards do, but as active participants, both in real life and on the Quest, launching them straight into a reality-bending immersive journey.”
The activations are part of Meta’s “Expand Your World” consumer campaign for the Quest 3, running until the end of the year.
“With these unique ‘Thrillboards’ and the Meta Quest 3, we wanted to expand the reality of what's possible for consumers to experience this Halloween,” said Jason Miller, EMEA integrated marketing lead at Meta. “We’re excited for people to get hands-on with the exclusive demos available and fully immerse themselves in the scares and thrills of this IRL experience. People can see firsthand what's so amazing about mixed-reality and the Meta Quest 3, with a wide range of experiences available for everybody.”
Credits
- Date
- Oct 31, 2023
- Client :
- Meta
- Agency :
- AMV BBDO
- Client :
- Jason Miller
- CCO :
- Nicholas Hulley
- CCO :
- Nadja Lossgott
- Creative Director :
- Michael Jones
- Creative Director :
- Thomas Hazledine
- Creative Team :
- Charles Olafare
- Creative Team :
- Josie Finlay
- Creative Team :
- Safaraaz Sindhi
- Creative Team :
- Stephanie Symonds
- Creative Team :
- Ian Patrick
- Creative Team :
- Chelly Brown
- Agency Planning Team :
- Yolanda Davis
- Agency Planning Team :
- Alice Aldridge
- Agency Account Team :
- Dorothy Tang
- Agency Account Team :
- Amy Tippen-Smith
- Agency Account Team :
- Alex Sandford-Smith
- Agency Account Team :
- Richard Moloney
- Agency Producer :
- Ian Whittle
- Agency Producer :
- Maggie Scriven
- Agency Designer :
- Javier Auguste
- Agency Designer :
- Ian Patrick
- Creative Agency :
- Creative X
- Executive Creative Director :
- Jorge Calleja
- Group Creative Director :
- Stephania Silveira
- Group Creative Director :
- Robbin Ingvarsson
- Creative Director :
- Natalie Ranger
- Producer :
- Pascal Meline
- Producer :
- Bryony Cook
- Producer :
- Sofia London
- In-House Media :
- Tobiloba Fani-Kayode
- In-House Comms Strategy :
- Bea Frigerio
- In-House Influencer Marketing :
- Bukunmi O-Thomas
- Media Agency :
- Spark
- PR Agency :
- H+K
- PR Account Team :
- Priya Sund
- PR Account Team :
- Emma Franklin-Wright
- PR Account Team :
- Linsey Rossell
- Influencer Agency :
- Fanbytes by Brainlabs
- Influencer Account Team :
- Harry Tidswell
- Influencer Account Team :
- Alborz Farahati
- Influencer Account Team :
- Louis Barrett
- Influencer Account Team :
- Stanley Hambidge
- Production Company :
- Unit 9
- Director/Creative :
- Kate Lynham
- Director/Creative :
- Thomas Davis
- Production Co. Producer :
- Eleni Willmott
- Production Co. Producer :
- Ulla Winkler
- Production Co. Producer :
- Paulina Pawlak
- Post-Production Company :
- Unit 9
- Post-Production Company :
- Blind Pig
- Audio Post-Production :
- Envy
- CGI Animation :
- Blind Pig
- Creative Director & Animation Director :
- Ric Comline
- Executive Producer :
- Thierry Levy
- 3D Animator :
- Lawrence Scanlon
- Production Assistant :
- Susie Joseph
- Shoot Director of Photography :
- Michael Beddoes
- CGI Post Production :
- Absolute
- Colorist :
- Matt Turner
- Sound Design :
- Rich Martin
Need a credit fix? Contact the Creativity Editors
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