Passersby can step right into these ‘Halloween Thrillboards’ for the Meta Quest 3 headset

AMV BBDO and Unit9 built the Shoreditch activations to be just as immersive as the product they’re promoting

Published On
Oct 31, 2023
A woman stepping into a Meta Quest 3 "Walking Dead" themed billboard in London

Editor's Pick

Meta’s Halloween billboards in London for the new Quest 3 VR headset embody the promise of the product itself—expanding from what initially looks like a 2D surface into a 3D space that passersby can actually walk into and explore.

AMV BBDO and Unit9 worked with Meta Reality Labs and in-house creative agency Creative X on the activations—which they’re calling “Thrillboards.” Built in the Shoreditch neighborhood, they use a mix of set design and special effects to create the effect of a 2D poster, but guests can enter the boards and follow an immersive theater experience that includes a trial of the new headset.

The creative focuses on two Halloween-appropriate horror games available on the Quest 3—“Ghostbusters: Rise of the Ghost Lore” and “The Walking Dead: Saints & Sinners.” Here’s video of the “Walking Dead” walkthrough:

 

“Unlike most Halloween launches, games on the new Meta Quest 3 are a world-expanding experience that blur the lines between gaming and reality,” said Michael Jones and Thomas Hazledine, creative directors at AMV BBDO. “‘Thrillboards’ activates this experience, casting our visitors not as spectators, as typical billboards do, but as active participants, both in real life and on the Quest, launching them straight into a reality-bending immersive journey.”

Photo of a "Thrillboard" for "Ghostbusters: Rise of the Ghost Lord" on Meta Quest 3

Photo of a "Thrillboard" for "Ghostbusters: Rise of the Ghost Lord" on Meta Quest 3

The activations are part of Meta’s “Expand Your World” consumer campaign for the Quest 3, running until the end of the year. 

“With these unique ‘Thrillboards’ and the Meta Quest 3, we wanted to expand the reality of what's possible for consumers to experience this Halloween,” said Jason Miller, EMEA integrated marketing lead at Meta. “We’re excited for people to get hands-on with the exclusive demos available and fully immerse themselves in the scares and thrills of this IRL experience. People can see firsthand what's so amazing about mixed-reality and the Meta Quest 3, with a wide range of experiences available for everybody.”

 

Credits

Date
Oct 31, 2023
Client :
Meta
Agency :
AMV BBDO
Client :
Jason Miller
CCO :
Nicholas Hulley
CCO :
Nadja Lossgott
Creative Director :
Michael Jones
Creative Director :
Thomas Hazledine
Creative Team :
Charles Olafare
Creative Team :
Josie Finlay
Creative Team :
Safaraaz Sindhi
Creative Team :
Stephanie Symonds
Creative Team :
Ian Patrick
Creative Team :
Chelly Brown
Agency Planning Team :
Yolanda Davis
Agency Planning Team :
Alice Aldridge
Agency Account Team :
Dorothy Tang
Agency Account Team :
Amy Tippen-Smith
Agency Account Team :
Alex Sandford-Smith
Agency Account Team :
Richard Moloney
Agency Producer :
Ian Whittle
Agency Producer :
Maggie Scriven
Agency Designer :
Javier Auguste
Agency Designer :
Ian Patrick
Creative Agency :
Creative X
Executive Creative Director :
Jorge Calleja
Group Creative Director :
Stephania Silveira
Group Creative Director :
Robbin Ingvarsson
Creative Director :
Natalie Ranger
Producer :
Pascal Meline
Producer :
Bryony Cook
Producer :
Sofia London
In-House Media :
Tobiloba Fani-Kayode
In-House Comms Strategy :
Bea Frigerio
In-House Influencer Marketing :
Bukunmi O-Thomas
Media Agency :
Spark
PR Agency :
H+K
PR Account Team :
Priya Sund
PR Account Team :
Emma Franklin-Wright
PR Account Team :
Linsey Rossell
Influencer Agency :
Fanbytes by Brainlabs
Influencer Account Team :
Harry Tidswell
Influencer Account Team :
Alborz Farahati
Influencer Account Team :
Louis Barrett
Influencer Account Team :
Stanley Hambidge
Production Company :
Unit 9
Director/Creative :
Kate Lynham
Director/Creative :
Thomas Davis
Production Co. Producer :
Eleni Willmott
Production Co. Producer :
Ulla Winkler
Production Co. Producer :
Paulina Pawlak
Post-Production Company :
Unit 9
Post-Production Company :
Blind Pig
Audio Post-Production :
Envy
CGI Animation :
Blind Pig
Creative Director & Animation Director :
Ric Comline
Executive Producer :
Thierry Levy
3D Animator :
Lawrence Scanlon
Production Assistant :
Susie Joseph
Shoot Director of Photography :
Michael Beddoes
CGI Post Production :
Absolute
Colorist :
Matt Turner
Sound Design :
Rich Martin

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