McDonald's : Passion Meter

Record your passion.

Published On
Jun 18, 2012
Passion Meter

Editor's Pick

McDonald's Europe is measuring the passion of soccer fans during Euro 2012 with a 'Passion Meter', in the form of both a live event and website created by DDB Paris. In special fanzones in Kiev and Warsaw, 20 fans at a time can enter a specially built Passion Meter (eight meters high and weighing five tonnes). Inside, they can choose a country and make a noise; the machine will 'measure' the level of their support. For those who can't get to the machine, there's a passion meter website where they can record their support through webcam or microphone. McDonald's Europe will announce the winning country at the end of the tournament.

The website includes a gallery of fellow fans' contributions and a couple of 'mockumentaries' by DDB Paris and Crossroads Films which follow three fans : one Italian, one Spanish and one English, on their journey to the Passion Meter.


Jun 19, 2012
Brand :
Client :
Agency :
Executive Creative Director/Production :
Alexandre Herve
Art Director :
Mathieu Nevians
Copywriter :
Olivier Henry
TV Production :
Sophie Megrous
Executive Producer :
Jacques Lavaud
Director :
Eivind Holmboe
Executive Producer :
Carly Stone
Producer :
Michelle Stapleton
Production Manager :
Kate Sinden
Production Assistant :
Fatima Zaman
Director, Photography :
Ian Murray
1st Assistant Director :
Tirso Diaz-Jares Rueda
1st Assistant Director :
Javier Soto
Sound Recordist :
Richard Munns
Digital Imaging Technician :
Ray Moody
Offline Editor :
Jose Ramon Lorenzo Picado
Online :
Online Producer :
Andy McLintock
Online Production Assistant :
Marc Page
Smoke Operator :
Tim Greenwood
Smoke Operator :
Matt Clarke
Colorist :
Teffan Perry
Colorist :
Edwin Metternich
Sound Director :
Producer :
Jules Zabbar
Sound Director :
Oliver Brierley
Sound Director :
James Feltham
Sound Director :
Nick Robertson
Music :
Pablo Martin
Director :
Dan Storey
Producer :
Daniella Keeble

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