McDonald's : Passion Meter

Record your passion.

Published On
Jun 19, 2012

Editor's Pick

McDonald's Europe is measuring the passion of soccer fans during Euro 2012 with a 'Passion Meter', in the form of both a live event and website created by DDB Paris. In special fanzones in Kiev and Warsaw, 20 fans at a time can enter a specially built Passion Meter (eight meters high and weighing five tonnes). Inside, they can choose a country and make a noise; the machine will 'measure' the level of their support. For those who can't get to the machine, there's a passion meter website where they can record their support through webcam or microphone. McDonald's Europe will announce the winning country at the end of the tournament.

The website includes a gallery of fellow fans' contributions and a couple of 'mockumentaries' by DDB Paris and Crossroads Films which follow three fans : one Italian, one Spanish and one English, on their journey to the Passion Meter.

Credits

Date
Jun 19, 2012
Brand:
McDonald's
Client:
McDonald's
Agency:
DDB-Paris
Executive Creative Director/Production:
Alexandre Herve
Art Director:
Mathieu Nevians
Copywriter:
Olivier Henry
TV Production:
Sophie Megrous
Executive Producer:
Jacques Lavaud
Director:
Eivind Holmboe
Executive Producer:
Carly Stone
Producer:
Michelle Stapleton
Production Manager:
Kate Sinden
Production Assistant:
Fatima Zaman
Director, Photography:
Ian Murray
1st Assistant Director:
Tirso Diaz-Jares Rueda
1st Assistant Director:
Javier Soto
Sound Recordist:
Richard Munns
Digital Imaging Technician:
Ray Moody
Offline Editor:
Jose Ramon Lorenzo Picado
Online:
Framestore
Online Producer:
Andy McLintock
Online Production Assistant:
Marc Page
Smoke Operator:
Tim Greenwood
Smoke Operator:
Matt Clarke
Colorist:
Teffan Perry
Colorist:
Edwin Metternich
Sound Director:
Hackenbacker
Producer:
Jules Zabbar
Sound Director:
Oliver Brierley
Sound Director:
James Feltham
Sound Director:
Nick Robertson
Music:
Pablo Martin
Director:
Dan Storey
Producer:
Daniella Keeble

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Project Type
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