Heineken Singapore : The Passport

Heineken Singapore is sending one backpacker on a challenge - to travel from Mongolia to Thailand, a distance of 5187km, using Heineken bottles in place of money. His journey, created by Iris Singapore, will be documented on a Facebook page, The Passport, where traveler Justin's adventures can be seen in a series of YouTube videos. He's allowed to hand out bottles of Heineken in exchange for help on his way (and presumably the fact that he's being followed by a film crew doesn't hinder things, either). Consumers are encouraged to share the content to earn points, giving them the chance to their own trip to musical festival Sensation Taiwan.