Patagonia action works helps activitists stick it to the Trump environmental agenda
Description
For 33 years, Patagonia has supported more than 1,000 environmental groups by donating 1% of their sales to the preservation and restoration of the natural environment. Someoddpilot built Patagonia Action Works to take this a step further—connecting brand’s consumer base to their grantees in order to advance their mission, deepen their connection with both parties, and combat the destructive environmental agenda of the current presidential administration.
Patagonia Action Works is a digital platform that applies modern e-commerce techniques to connect grassroots environmental organizations with passionate individuals who want to get involved.
To date, Patagonia Action Works has resulted in 215k+ meaningful advocacy actions, including 13k+ hours of volunteering (or $2.9M in total value created). With 17 million branded impressions and 725k+ user sessions to date, growing this motivated network will continue to empower local environmental groups and connect communities across the globe.
Credits
- Date
- Jun 18, 2019
- Agency :
- Someoddpilot
- Creative Director :
- Chris Eichenseer
- Agency Management :
- Annika Welander
- Client :
- Patagonia
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