Campaigns & Grey : Patalastas Shirt Packaging - Hanger Line

Since 2003, Philippine agency Campaigns & Grey has worked to provide education for underprivileged kids from Smokey Mountain, a large garbage dump in the Phiippines. For its 25th anniversary, the agency wanted to boost its efforts by helping more kids and rewarding those who did well in school with cash bonuses. The agency needed to raise more funds to support the effort, so it created these "patalastas" t-shirts-in some inventive packaging that played to Filipinos' sense of nostalgia. Each shirt was packed in a box that doubled as a hanger, covered in vintage ads from the Philippines.