Aaron Paul Catches a Lying Fan in the Act for Hulu

You Didn't Watch It, Did You?

Published On
May 12, 2016

Editor's Pick

Perhaps you've been there -- caught in the middle of a conversation about that latest TV show episode you didn't see. Do you play along and lie about it? Hulu, with the help of actor Aaron Paul mines that familiar social crisis with its new campaign, "In the Know," created out of Twofifteen McCann.

In one spot, a fawning fan bumps into Paul at a bakery and gushes about how he loves him in "The Path" (which, of course, happens to be a Hulu Original). He lies about having seen every episode, and the actor asks him what he thought of a particular scene. Not surprisingly, mental anguish ensues for the fibber.

Another ad features a group of friends chatting about "Empire," when one of the guys catches himself making a little falsehood, experiencing his own internal chaos. The tagline reads, "Watch more. Lie less."

The ads were directed by Tim Godsall of Anonymous Content. The campaign also includes social, in which viewers are invited to share their own lies via #TVConfessions, which will then be curated on Hulu's Tumblr page. Hulu will also debut digital video featuring Paul catching actors auditioning for "The Path" in their own lies. Others will star Mindy Kaling dishing out acting/lying tips so people can avoid being caught in a TV fib.


May 12, 2016
Brand :
Client :
Agency :
Twofifteen McCann
Chief Creative Officer :
Scott Duchon
Assistant Creative Director/Art Director :
Justin Hargraves
Assistant Creative Director/Copywriter :
Rob Katzenstein
Director, Integrated Production :
Rob Katzenstein
Director, Integrated Production :
Alex Spahr
Senior Producer :
Mai Huynh
Business Affairs :
Mary Beth Barney
Account Team :
Julie Sinclair
Account Team :
Bhumieka Patel
Strategy Team :
Gabrielle Tenaglia
Strategy Team :
Janene Lin
Strategy Team :
Paige Robertson
Production Company :
Anonymous Content
Director :
Tim Godsall
Director, Photography :
Andre Pienaar
Line Producer :
James Graves
Executive Producer :
Eric Stern
Head of Production :
Kerry Haynie
Production Designer :
Paul Austerberry
Editorial Company :
Cut + Run
Editor :
Steve Gandolfi
Editor :
Pete Koob
Managing Director :
Michelle Eskin
Executive Producer :
Amburr Farls
Executive Producer :
Deanne Mehling
Producer :
Jared Thomas
Visual Effects :
Creative Director :
David Parker
Executive Producer :
Rich Rama
Producer :
Ben Sposato
2D Artist :
Adam Levine
Flame Assistant :
Jorge Tanaka
Colorist :
Dave Hussey
Company :
Company 3
Music :
Human Worldwide

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