Lines from classic films tell a love story in this super-romantic French cinema ad

BETC created dialogue-free ad for Pathé Gaumont

Published On
Sep 24, 2018

Editor's Pick

A new campaign for French cinema chain Pathe Gaumont tells the story of a couple's romance at their local cinema without any dialogue -- except the lines from the movies.

The spot, by BETC Paris, tells the story of a boy and girl who keep noticing each other at the same films; they exchange meaningful glances, but never quite seem to get it together. As their story plays out, the couple never talk, but it's all conveyed via lines from "Frozen," "Raging Bull," "Forrest Gump," and finally "The Empire Strikes Back." The couple is played by Jade Rose Parker and Bastien Ughetto and the film, directed by Xavier Giannoli, is set to a romantic soundtrack, “Tout Feu Tout Flamme”, composed by Michel Shepherd.

The almost three-minute long film, aimed at promoting the Pathé Gaumont subscription service “Ciné-Pass”, is being broadcast in all Pathé Gaumont movie theaters prior to the films.




Sep 24, 2018
Agency :
Client Management :
Caroline Ménager
Client Management :
Marianne Chalubert
Client Management :
Anaïs Flores
Client Management :
Helena Josias
Agency Management :
Jean-Patrick Spitz
Agency Management :
Julia Marquette
Executive Creative Director :
Stephane Xiberras
Art Director :
Aurelie Scalabre
Copywriter :
Olivier Aumard
Creative Music Director :
Christophe Caurret
Head of Creative & Entertainment Strategies :
Lennie Stern
Traffic :
Nathalie Senseigne
TV Producer :
Karim Naceur
TV Producer :
Slim Trabelsi
Production :
Sound Production :
Gum Election
Director :
Xavier Giannoli
Head of Media :

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