Lines from classic films tell a love story in this super-romantic French cinema ad
BETC created dialogue-free ad for Pathé Gaumont
Sep 24, 2018
A new campaign for French cinema chain Pathe Gaumont tells the story of a couple's romance at their local cinema without any dialogue -- except the lines from the movies.
The spot, by BETC Paris, tells the story of a boy and girl who keep noticing each other at the same films; they exchange meaningful glances, but never quite seem to get it together. As their story plays out, the couple never talk, but it's all conveyed via lines from "Frozen," "Raging Bull," "Forrest Gump," and finally "The Empire Strikes Back." The couple is played by Jade Rose Parker and Bastien Ughetto and the film, directed by Xavier Giannoli, is set to a romantic soundtrack, “Tout Feu Tout Flamme”, composed by Michel Shepherd.
The almost three-minute long film, aimed at promoting the Pathé Gaumont subscription service “Ciné-Pass”, is being broadcast in all Pathé Gaumont movie theaters prior to the films.