This Beautiful Valentine's Cake Is Made Out of . . . Toothpaste
Aquafresh in Japan Reminds Us Fresh Breath Matters on Feb.14
Published On
Feb 11, 2015
Editor's Pick
Aquafresh and its Japanese agency, TBWA/Hakuhodo, created this fun Valentine's film in which we see professional cake decorator Chinatsu Kimura painstakingly creating the most beautiful Valentine's cake out of what looks like pink and white fondant icing.
Only, it turns out, the creation is actually iced with whipped-up Aquafresh toothpaste. The final message from the GSK-owned brand reminds us that fresh breath is just as important on Feb. 14, as, er, cake.
Credits
- Date
- Feb 11, 2015
- Agency :
- TBWA/Hakuhodo-Tokyo
- Brand :
- Aquafresh
- Client :
- Aquafresh
- Director :
- Kazuma Kitada
- Production Company :
- TYO Productions
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