Hi-Fi Store's Business Card Turns Into A Smartphone Speaker System
Swedish Retailer Pause Created Cards With Akestam Holst
Published On
Feb 13, 2014
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Pause Home Entertainment, a high-end hi-fi store in Stockholm, has created a business card that turns into a wallet sized, battery-free speaker for your smartphone. The retailer worked with agency Akestam Holst to create the "Pause Cards", which fold outwards to form a pocket-like holder for your phone. The secret is that they are printed on a 330 gram Plike paper that the company claims helps deliver a 17 % boost in volume when the phone is placed inside. The idea is to promote the retailer's customized sound systems.
Credits
- Date
- Feb 13, 2014
- Agency :
- Åkestam Holst
- Brand :
- Pause Home Entertainment
- Client :
- Pause Home Entertainment
- Creative Director :
- Andreas Ullenius
- Copywriter :
- Kalle Akestam
- Art Director :
- Petra Albrektson
- Graphic Designer :
- Torbjorn Krantz
- Producer :
- John Mullersdorf
- Studio Assistant :
- Anne-Lie Karl
- Photo :
- Henrik Bonnevier
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