Spot Is Less Confrontational Than Previous Holiday Ad
Dec 02, 2015
Call it the Christmas Truce of 2015.
Last year Microsoft ran ads comparing its Surface pro 3 to Apple's Mac Book Air for its holiday push, but this year the marketer is calling for peace with Apple in a more brand-oriented ad for the holidays.
The spot, which will air on TV Dec. 3, features Microsoft store employees -- along with a Harlem children's choir -- singing "Let There Be Peace on Earth" in front of Apple's store on 5th Avenue in New York. It was created by Microsoft's agency, McCann's M:United.
The spot will air on TV in a 60-second version, while a 2-minute one will run online.
Read more about the campaign in the full-length version of this post at AdAge.com.