Pedigree is letting you interview shelter dogs on Zoom

Virtual adoption events are being supported by a BBDO campaign

Published On
May 11, 2020

Editor's Pick

With quarantine and social distancing making it difficult for animal shelters, Pedigree is doing its bit to bring some of the video technology we've become reliant on the world of dog adoption.

The Mars-owned brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet over video conferencing, all completely contact-free. The pilot adoption events are taking place in the brand’s hometown of Nashville on May 11-13 at 5:00 PM CT, with the Nashville Humane Association. For every dog adopted during these virtual shelter events, the Pedigree brand will cover the full adoption fee, as well as the Zoom membership and equipment costs for the shelter.

The events are being supported by a campaign by BBDO New York, including online videos, PR support and social media content, including carousels for Instagram and Facebook to highlight the adoptable dogs at the participating shelters.

 

 

Credits

Date
May 11, 2020
Client :
Pedigree
Agency :
BBDO-New York
Chief Creative Officer Worldwide :
David Lubars
Executive Creative Director :
Peter Kain
Executive Creative Director :
Gianfranco Arena
Creative Director :
Damjan Pita
Creative Director :
Jim Connolly
Art Director :
Bhanu Arbuaratna
Executive Producer :
Amy Wertheimer
Producer :
Caroline Deason
Interactive Executive Producer :
Katie Young
Interactive Producer :
Chava Quinn
Senior Account Director :
Sally Nathans
Account Director :
Elizabeth Maini
Account Manager :
Isabel Pluck
Account Executive :
Chelsea Berk
Group Planning Director :
Annemarie Norris
Planning Director :
Karin Santiago
Comms Planning Director :
Brian Brydon
Planner :
Jaime Chou
Director :
Brody Berheisel
Executive Producer :
André Rowe Jr
Studio Producer :
Luke Butler
Studio Producer :
Jonathan Hsu
Production Coordinator :
Emiko Alexejew
Editor :
Brad Go

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Project Type