Pedigree Shows How Dogs Calm Their Owners -- and Vice Versa

Heart Monitor Experiment Proves Pets Reduce Anxiety Levels

Published On
May 06, 2016

Editor's Pick

Pedigree demonstrates not only that dogs have a calming effect on their owners, but that it works the other way around too, in this fascinating experiment from Australia.

Agency Clemenger BBDO collaborated with canine welfare scientist Mia Cobb and human performance specialist Dr. Craig Duncan on the project, which involved three dog owners and their pets together. Heart monitors were placed on both animals and owners and they were then separated. When they were reunited, their heartbeats and anxiety levels dropped dramatically -- then, their heart rhythms actually aligned.

Dr. Duncan professed himself astonished by the result: "I would have never thought that the configuration of the heartbeats would be in sync as much as they were," he said in a statement.

The film of the experiment, seen here, contains some emotive backstories to the owners and their relationship with their pets. Pedigree will donate one Australian dollar to PetRescue for every time it's shared on Facebook using the hashtag #HeartsAligned.

Credits

Date
May 06, 2016
Brand:
Pedigree
Client:
Pedigree
Agency:
Clemenger BBDO
Director, Marketing:
Ben Culliganer
Marketing Manager:
Kate Waite
Brand Manager:
Jess Hoare
Digital Business Partner Manager:
Lachland Martin
Digital Operations Manager:
Maree Edwards
Chief Executive Officer:
Nick Garrett
Chairperson:
James McGrath
Executive Creative Director:
Ant Keogh
Creative:
Joe Sibley
Creative:
Giles Watson
Group Account Director:
Bryce Coombe
Account Director:
Khia Croy
Account Manager:
Charlotte Lang
Planning Director:
Michael Derepas
Executive Producer:
Sonia Von Bibra
Senior Producer:
Emma Johnson
Digital Producer:
Charlotte Abroms
Print Production:
Nick Short
Designer:
Jake Turnbull
Senior Digital Designer:
Jess Ramsey
Digital Strategist:
Sam Hodgson
Social Media Copywriter:
Hugh Gurney
Production Company:
Finch
Managing Director:
Corey Esse
Executive Producer:
Corey Esse
Director:
Luke Bouchier
Producer:
Jackie Adler
Director, Photography:
Jordan Maddocks
Company:
Top Technicians

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