Daffy's : Peep Show

Stripping down.

Published On
Jan 09, 2012

Editor's Pick

To drive traffic to Daffy's in New York City's Times Square outlet, DeVito/Verdi brought back a Times Square staple from its more sordid days: The Peep Show. A 3D holographic model strips down -- upto 80% off her clothing -- while an accompanying neon sign keeps pace with each percentage-off increment.

Credits

Date
Jan 10, 2012
Brand :
Daffy's
Client :
Daffy's
Agency :
DeVito-Verdi
Creative Director :
Tyler DeAngelo
Creative Director :
Brad Emmett
Art Direction :
Sherrod Melvin
Designer :
Renee Lee
Designer :
Kaza Razat
Production :
Click 3X
Writer :
Jamie Overkamp

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Project Type