Daffy's : Peep Show
Stripping down.
Published On
Jan 09, 2012
Editor's Pick
To drive traffic to Daffy's in New York City's Times Square outlet, DeVito/Verdi brought back a Times Square staple from its more sordid days: The Peep Show. A 3D holographic model strips down -- upto 80% off her clothing -- while an accompanying neon sign keeps pace with each percentage-off increment.
Credits
- Date
- Jan 10, 2012
- Brand:
- Daffy's
- Client:
- Daffy's
- Agency:
- DeVito-Verdi
- Creative Director:
- Tyler DeAngelo
- Creative Director:
- Brad Emmett
- Art Direction:
- Sherrod Melvin
- Designer:
- Renee Lee
- Designer:
- Kaza Razat
- Production:
- Click 3X
- Writer:
- Jamie Overkamp
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Project Type
