Olympus : PEN E-PL1 Augmented Reality

It even has a tripod feature.

Published On
May 18, 2010

Editor's Pick

Olympus introduces its new PEN E-PL1 camera with this AR demo, created out of Mullen and Total Immersion. The demo allows users to test out various features of the camera—it even includes a "tripod" and allows you to shoot yourself using the camera's various filters.

The AR is featured in an insert running in consumer mags like Wired and Popular Science.

Credits

Date
May 19, 2010
Brand:
Olympus
Client:
Olympus
Agency:
Mullen-Boston
Executive Creative Director:
Mark Wenneker
Group Creative Director:
Michael Ancevic
Group Creative Director:
Stephen Mietelski
Art Director:
Josh Bean
Art Director:
Michael Ancevic
Copywriter:
Stephen Mietelski
Digital Production Director:
Christian Madden
Digital Producer:
Tiffany Sugalski
Web Developer:
Hunter Dougless
Flash Developer:
Andy Keyes
Flash Developer:
Joey Tomaino
Information Architecture:
Timothy Parcell
Augmented Reality Production Company:
Total Immersion
Project Manager:
Cyril Drouet
Developer:
Charles Chen
PR/Social Influence:
Michael Bourne

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Project Type