Getty Images' Smartpen Will Scan Your Sketch and Find a Matching Photo
A Handy Tool for Creatives
May 24, 2017
Sometimes, you might know exactly what kind of stock image you're after. You could even draw it. But how to find it?
Getty Images believes it has the answer; it is developing a smartpen that recognizes what you're sketching and automatically searches for a match.
The idea is to combine three existing properties: a smartpen that can instantly digitize drawings done on paper, an artificial intelligence service that recognizes hand-done drawing and an image database. The pen uses an intelligent search algorithm that will scan Getty Images' collection to turn up the best photos fitting the search term.
The project is the work of the Getty Images Innovation Lab and the protoype has been developed with Brazilian agency Almap BBDO.