California Lottery: Pencil Mural
Description
Few people know this, but the California Lottery has been giving back to public schools for 30 years by providing supplemental funding. The money is used to provide technology, musical instruments, and even basic school supplies, like pencils. And while a pencil may seem relatively little, it can go a long way toward making a difference in a student's life.
To demonstrate the impact of something as small as a pencil, we hired California-based artist Eric Nyquist to create an entire mural in one day, using only one pencil. It was a live event for all to see and, at the end of the day, we had a beautiful visual representation not only of the Lottery funds at work, but also of how a little goes a long way.
Credits
- Date
- Nov 02, 2015
- Agency :
- David & Goliath
- Brand :
- California Lottery
- Client :
- California Lottery
- Founder and Chairman :
- David Angelo
- Chief Creative Officer :
- Colin Jeffery
- Creative Director :
- Greg Buri
- Creative Director :
- Basil Cowieson
- Copywriter :
- Andy Sciamanna
- Copywriter :
- Matt Kappler
- Art Director :
- Mike Cornell
- Art Director :
- Sheldon Melvin
- Director, Art Production :
- Andrea Mariash
- Junior Art Producer :
- Mia Campbell
- Business Affairs Director :
- Rodney Pizarro
- Business Affairs Manager :
- Camara Price
- Director, Broadcast Production :
- Paul Albanese
- Broadcast Producer :
- Katie Rusch
- Broadcast Producer :
- Eric Herrmann
- Group Account Director :
- Stacia Parseghian
- Management Supervisor :
- Janet Wang
- Account Executive :
- Lindsay Brown
- Assistant Account Executive :
- Ellen Lovoy
- Strategic Planning Director :
- Kristen Knape
- Strategic Planner :
- Jessica Watts
- Mural Artist :
- Eric Nyquist
- Representation :
- JBC Jigisha Bouverat Collective
- Event Production Company :
- MJ68
- Executive Producer :
- Michael Horta
- Producer :
- Adam Braid
- Line Producer :
- James Monahan
- Production Designer :
- Jerod Littlejohn
- Video Production Company :
- Spinach
- Executive Producer :
- Adam Bright
- Producer :
- Jonathan Carpio
- Line Producer :
- Cisco Newman
- Director, Photography :
- Joshua Reis
- Editorial House :
- Spinach
- Managing Director :
- Adam Bright
- Editor :
- Shahram Shokrian
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