Sex, blogs and rockin' videos. That's the formula cooked up by MaximOnline and creative marketing shop Night Agency to reach out and touch the magazine's horny, web-savvy readership where their internet browsers are. Having made a huge splash with eye-popping viral efforts like the "Head and Body" campaign for MTV and Motorola, Night Agency was tapped to create a series of viral web films to draw attention to MaximTV, the online video portion of the siteï¿½"and also to seed those virals throughout the blogosphere. "MaximOnline has tons of its own viral content, but we just need to get the word out to more people," says MaximOnline president Todd Anderman. "So we told Night Agency one thing: just be creative!"