CPAs Get Their Own Craft Beer to Help Them Through Tax Return Season
QuickBooks Maker Intuit Partnered With Rhode Island Microbrewery
Editor's Pick
Tax season is a tough time for CPAs with all that number crunching to do, so Intuit, which makes tax software QuickBooks, made them a special beer all their own.
In Rhode Island, the company, and agency RPA, partnered with a local microbrewery to create and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state. It also created a website, PensDownBottomsUp.com, to support the campaign and let CPAs know about the next local gathering featuring the brew.
It's another thoughtful idea for the brand rewarding its specific customer base. For the Super Bowl last year, the brand and RPA had launched the "Small Business, Big Game" campaign that gave small businesses a shot at a Super Bowl ad.
Credits
- Date
- Mar 25, 2015
- Brand :
- Intuit
- Client :
- Intuit
- Executive Vice President, CCO :
- Joe Baratelli
- Senior Vice President/Group Creative Director :
- Nathan Crow
- Senior Vice President/Group Creative Director :
- Adam Lowrey
- Associate Creative Director :
- Joao Medeiros
- Associate Creative Director :
- Alex Goulart
- Designer :
- Lauren Geschke
- Senior Art Director :
- Jessie Echon
- Art Buyer :
- Jessica Fedynyshyn
- Producer :
- Annie Boyle
- Photographer :
- Jennifer Rowson
- Vice President, Strategic Planning Director :
- Jason Tarantino
- Vice President, Channel Marketing :
- Ken Wach
- Group Marketing Manager :
- Taj Alavi
- Marketing Manager :
- Bree Bunzel
- Marketing Manager :
- Thomas Suh
- Agency :
- RPA
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