Taylor Swift Is Mia Farrow as Daisy Buchanan for People's 40th Anniversary Cover

The Magazine Creates Two Versions of Its Original Issue

Published On
Oct 07, 2014

Editor's Pick

Taylor Swift channels Mia Farrow for this week's issue of People magazine. The young songstress affects a pose similar to that of the iconic actress when she graced the weekly's inaugural cover in 1974 to promote "Gatsby."

"When we began thinking about our 40th anniversary cover, Taylor Swift quickly became my No.1 choice," People Editorial Director Jess Cagle told Creativity. "We've watched Taylor grow into a graceful, quirky, beautiful and talented woman. But just like People, she's still growing and evolving -- and will continue to surprise us for decades to come."

Subscribers will receive People's take on the original cover -- from the bold black typeface for the logo to Swift's impression of Farrow's faraway look.

"We wanted to remain faithful to the original pose and gaze for the subscriber-only cover so that we could apply most of the original design -- a distinctly non-commercial art project approach," explained Andrea Dunham, creative director at People. "It made Jess and I giddy with delight to see this beautiful image come alive."

The newsstand cover (the third image in our slideshow above) also shows Swift as Farrow's Daisy Buchanan.

"We selected a frame where Taylor's gaze is coyly to camera instead of in the distance, which instantly modernized the moment," Ms. Dunham told Creativity. "The dark nail polish on her fingertips -- Taylor's own touch -- and the softer styling of her hair completely freshened up the look and perfectly captured the spirit of Mia-as-Daisy, while staying true to her own personality."

The magazine partnered with L'Oreal on a flip cover (the fourth image above) featuring highlights from its run to date.


Oct 07, 2014
Martin Schoeller

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