TNT Express Commercial Kicks Off Global Rebrand as 'The People Network'
Sep 29, 2014
TNT Express, the Netherlands-based international courier company, today kicks off a global campaign rebranding itself as "The People Network," starting with this clever new TV commercial in which it constructs a delivery truck literally out of people. The truck's cab, frame and even engine are made out of human beings -- including real TNT employees as well as stunt people -- thanks to a filming technique that used real people next to CGI-generated figures in the same shot (you can find out more about the complex production techniques involved in a series of YouTube videos.) The spot, directed by Mischa Rozema from PostPanic, was created by Amsterdam agency Etcetera/DDB. The wider campaign includes TV, digital, out-of-home, direct, promotion, print and radio.