Toyota Prius : People Person Behind the Scenes

Move as one.

Published On
Sep 12, 2011

Editor's Pick

A new campaign for Toyota Prius from Saatchi L.A. is a metaphorical performance piece that creates a single person out of 18 bodies. Eighteen people -- each making up a different part of a human body -- move around as one person going about his everyday morning routine. The metaphor then unravels when the "person" sees the three new Toyota Prius models parked outside. The Mr. Hide-directed spot was mostly shot in live-action using large-scale props, with some green-screen help to create backgrounds. The set, a suburban neighborhood, was shot using a miniature set.

Check out the making of, featuring the "body parts," and Mr. Hide here.


Sep 13, 2011
Client :
Toyota Prius
Brand :
Toyota Prius
Agency :
Saatchi & Saatchi-Los Angeles
Executive Creative Director/Production :
Margaret Keene
Executive Creative Director/Production :
Chris Adams
Executive Creative Director/Production :
Mike McKay
Creative Director :
Ryan Jacobs
Creative Director :
Jeff Church
Associate Creative Director, Copywriter :
Andy Kadin
Associate Creative Director, Design :
Zach Richter
Copywriter :
Kimberley Ragan
Art Director :
Rebecca Johnson-Pond
Production Artist :
Clint Hudspet
Director, Integrated Production/Multimedia :
Tanya LeSieur
Broadcast Producer :
Jennifer Pearse
3D Producer :
Carl Deo
Production Company :
Executive Producer :
Tracy Mays
Global Executive Producer :
Sharlene George
Chief Executive Officer :
Paul Prince
Director :
Mr. Hide
Editing Company :
Bikini Editorial
Executive Producer :
Gina Pagano
Editor :
Avi Oron
Assistant Editor :
Sterling Robertson
Finish/Special Effects :
Eight VFX
Visual Effects Supervisor :
Jean Marc Demmer
Executive Producer :
Baptiste Andrieux
Executive Producer :
Shira Boardman
Visual Effects Producer :
Donna Langston
Visual Effects Coordinator :
Douglas Scruton
Roto and Paint :
Marianne Magne
Roto and Paint :
Chris Fregoso
Roto and Paint :
Natalia Schkliar
3D Artist :
Mathias Jourdes
3D Artist :
Shuichi Nakahara
3D Artist :
Jerome Platteaux
3D Artist :
Kevin Culhane
3D Artist :
Oliver Arnold
3D Supervisor :
Giancarlo Lari
3D Supervisor :
Vania Alba-Zapata
Compositor :
Raphael Mosley
Compositor :
Andy Davis
Compositor :
Mathieu Caulet
Compositor :
Yann Mallard
Compositor :
Stephane Allender
Compositor :
Marcelo Pasqualino
Compositor :
Dave Stern
Compositor :
Joe Chiao
Compositor :
Tony Petitti
Compositor :
Colleen Smith
Music/Supervisor :
Agoraphone Music/ Beth Urdang
Music/Editor :
Go Home Productions/ Mark Vodler
Sound Design/Mix :
Rohan Young
Producer :
Tim Fermino
Director, Photography :
John Toon
Art Director :
Justin Trask
Production Designer :
Sean Hargeaves
Head of Production :
James Okumura

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