Toyota Prius : People Person
Move as one.
Published On
Sep 12, 2011
Editor's Pick
A new campaign for Toyota Prius from Saatchi L.A. is a metaphorical performance piece that creates a single person out of 18 bodies. Eighteen people -- each making up a different part of a human body -- move around as one person going about his everyday morning routine. The metaphor then unravels when the "person" sees the three new Toyota Prius models parked outside. The Mr. Hide-directed spot was mostly shot in live-action using large-scale props, with some green-screen help to create backgrounds. The set, a suburban neighborhood, was shot using a miniature set.
Check out the making of, featuring the "body parts," and Mr. Hide here.
Credits
- Date
- Sep 13, 2011
- Agency :
- Saatchi & Saatchi-Los Angeles
- Executive Creative Director/Production :
- Margaret Keene
- Executive Creative Director/Production :
- Chris Adams
- Executive Creative Director/Production :
- Mike McKay
- Creative Director :
- Ryan Jacobs
- Creative Director :
- Jeff Church
- Associate Creative Director, Copywriter :
- Andy Kadin
- Associate Creative Director, Design :
- Zach Richter
- Copywriter :
- Kimberley Ragan
- Art Director :
- Rebecca Johnson-Pond
- Production Artist :
- Clint Hudspet
- Director, Integrated Production/Multimedia :
- Tanya LeSieur
- Broadcast Producer :
- Jennifer Pearse
- 3D Producer :
- Carl Deo
- Production Company :
- Sweetshop
- Director :
- Mr. Hide
- Editing Company :
- Bikini Editorial
- Executive Producer :
- Gina Pagano
- Editor :
- Avi Oron
- Assistant Editor :
- Sterling Robertson
- Finish/Special Effects :
- Eight VFX
- Visual Effects Supervisor :
- Jean Marc Demmer
- Executive Producer :
- Baptiste Andrieux
- Executive Producer :
- Shira Boardman
- Visual Effects Producer :
- Donna Langston
- Visual Effects Coordinator :
- Douglas Scruton
- Roto and Paint :
- Marianne Magne
- Roto and Paint :
- Chris Fregoso
- Roto and Paint :
- Natalia Schkliar
- 3D Artist :
- Mathias Jourdes
- 3D Artist :
- Shuichi Nakahara
- 3D Artist :
- Jerome Platteaux
- 3D Artist :
- Kevin Culhane
- 3D Artist :
- Oliver Arnold
- 3D Supervisor :
- Giancarlo Lari
- 3D Supervisor :
- Vania Alba-Zapata
- Compositor :
- Raphael Mosley
- Compositor :
- Andy Davis
- Compositor :
- Mathieu Caulet
- Compositor :
- Yann Mallard
- Compositor :
- Stephane Allender
- Compositor :
- Marcelo Pasqualino
- Compositor :
- Dave Stern
- Compositor :
- Joe Chiao
- Compositor :
- Tony Petitti
- Compositor :
- Colleen Smith
- Music/Supervisor :
- Agoraphone Music/ Beth Urdang
- Music/Editor :
- Go Home Productions/ Mark Vodler
- Sound Design/Mix :
- Rohan Young
- Brand :
- Toyota Prius
- Client :
- Toyota Prius
- Global Executive Producer :
- Sharlene George
- Chief Executive Officer :
- Paul Prince
- Executive Producer :
- Tracy Mays
- Producer :
- Tim Fermino
- Director, Photography :
- John Toon
- Art Director :
- Justin Trask
- Production Designer :
- Sean Hargeaves
- Head of Production :
- James Okumura
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Project Type