A new campaign for Toyota Prius from Saatchi L.A. is a metaphorical performance piece that creates a single person out of 18 bodies. Eighteen people -- each making up a different part of a human body -- move around as one person going about his everyday morning routine. The metaphor then unravels when the "person" sees the three new Toyota Prius models parked outside. The Mr. Hide-directed spot was mostly shot in live-action using large-scale props, with some green-screen help to create backgrounds. The set, a suburban neighborhood, was shot using a miniature set.
Check out the making of, featuring the "body parts," and Mr. Hide here.